Apply on Employer Site

General Medicine · 1 month ago

Growth Marketing Manager, Retention & Lifecycle (LCM)

San Francisco

Full-time

Onsite

Mid, Senior Level

4+ years exp

General Medicine is seeking a strategic and analytical Growth Marketing Manager to lead retention and lifecycle marketing efforts. This role involves architecting lifecycle programs and collaborating with various teams to enhance customer engagement and retention through data-driven strategies.

Health CareMedicalmHealth

Responsibilities

Own and execute the lifecycle strategy: Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels to drive activation, engagement, retention, and revenue

Map high-leverage customer touchpoints: Identify moments that educate, reassure, and convert users across their clinical + product experience

Build and improve lifecycle flows: Own onboarding, nurture, education, personalization, retention, upsell, and winback flows

Continuously optimize flows: Test and iterate using segmentation, content experiments, and performance insights

Lead experimentation & analytics: Develop structured testing roadmaps across messaging, timing, channels, and creative

Use data to drive decisions: Leverage cohort, funnel, and LTV analysis to measure impact and guide optimizations

Establish a strong CRM foundation: Ensure data flows, triggers, and event tracking are accurate and reliable

Maintain compliance and quality: Uphold deliverability, QA, privacy, and HIPAA-aligned communication standards

Collaborate cross-functionally: Partner with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand

Translate insights into action: Share lifecycle learnings to influence product, marketing, and content strategies

Create compelling lifecycle content: Write clear, supportive, high-performing copy across lifecycle touchpoints

Simplify complex concepts: Translate clinical information into accessible, patient-friendly communication

Report on performance & outcomes: Build dashboards and communicate results, insights, and recommendations regularly

Own core lifecycle metrics: Drive improvements in activation, retention, conversion, repeat usage, and LTV

Qualification

Lifecycle marketingEmail/SMS strategyFunnel analysisCRM toolsSegmentationFlow optimizationA/B testingCopywritingData-driven decision makingHealthcare experienceProject managementCollaboration

Required

You have 4–6 years of hands-on lifecycle or CRM experience at a high-growth startup, consumer health brand, and/or ecommerce business

You have deep expertise in email/SMS strategy, journey design, segmentation, and flow optimization—and a track record of improving activation and retention

You are super analytical, comfortable with funnel analysis, cohort tracking, retention metrics, A/B testing, and turning data into clear recommendations

You've worked closely with product teams and understand event tracking, triggers, and experimentation frameworks

You're a strong copywriter with exceptional instincts for clarity, empathy, and brand voice—especially when communicating complex or clinical concepts

You're an organized project manager, able to juggle multiple flows, campaigns, and stakeholders without losing momentum

You're entrepreneurial and proactive, energized by building from scratch and creating order in fast-moving, early-stage environments

You're familiar with CRM and analytics tools (Iterable, Mixpanel, etc.)