Nielsen · 1 day ago
Vice President, Behavioral Methodology
United States
Full-time
Remote
Director/Executive
10+ years expNielsen is a company dedicated to powering a better media future through insights that drive client decisions. The Vice President of Behavioral Methodology will lead research efforts to enhance audience measurement panels, implementing innovative methodologies and ensuring data accuracy and representation.
AdvertisingAdvertising PlatformsAnalyticsDigital MediaInternet RadioMarket ResearchMarketingTest and MeasurementTVVideo Streaming
Responsibilities
Pioneer Research Design: Design and oversee methodologies that ensure our panels and surveys are accurate, representative, and future-proof across diverse geographies
Bridge Innovation & Execution: Collaborate intensely with Product, Technology, and Operations teams, bringing innovative data collection methods from concept to reality. Seamlessly test and deploy next-generation data collection across multiple modes
Shape the Future of Panel Measurement: Actively monitor and contribute to the evolution of measurement standards, privacy regulations, and audience behavior trends, positioning Nielsen at the forefront
Cultivate Excellence: Build and nurture a research team, instilling a shared passion for intellectual curiosity, methodological rigor, and tangible business impact
Optimize for Impact: Strategically evaluate investments across various cost components, ensuring optimal balance between measurement precision and cost efficiency
Qualification
Required
10+ years of experience leading research, data collection, or consumer insights functions with at least 5 years in a senior or leadership role. People management experience is a must
Deep expertise in research design, sampling methodology, survey and panel development, including in measuring hard-to-reach populations
Demonstrated ability to translate complex research findings into business strategies that drive measurable results
Advanced skills in data visualization, statistical analysis, and research platforms (e.g., SPSS, R, Tableau, SQL)
Executive-level communication skills with experience presenting to and influencing executive leadership with clarity and authority
Advanced degree (Master's or Ph.D.) in Behavioral Science, Statistics, Media Studies, Marketing Research, or related field
Preferred
Hands-on experience with cross-platform measurement systems and methodologies
Familiarity with international measurement protocols and multicultural media consumption patterns
Strong understanding of media measurement tools, behavioral analytics platforms, and audience segmentation techniques
Knowledge of emerging technologies in audience measurement, including passive data collection and cross-platform tracking
Benefits
Health & wellness plans
401(k) retirement coupled with a Nielsen match
A generous paid time off policy
Company provided car for those who qualify
If eligible, a discretionary incentive/bonus
Company
Nielsen
Nielsen provides a comprehensive understanding of what consumers watch and buy.
10001+ employees
H1B Sponsorship
Nielsen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (36)
2023 (74)
2022 (147)
2021 (98)
2020 (144)
Funding
Current Stage
Public CompanyTotal Funding
$1.85B2025-11-03Debt Financing· $1.2B
2023-02-06Debt Financing· $650M
2022-03-29Acquired
Leadership Team
Karthik Rao
Chief Executive Officer
Akhil Parekh
Global Chief Product Officer
Recent News
2026-01-03
2025-12-25
2025-12-24
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