Starcom · 3 hours ago
Associate Director, Strategy
Chicago, IL
Full-time
Hybrid
Lead/Staff, Director/Executive
$105K/yr - $151K/yr
5+ years expStarcom is a global communications planning and media leader with over 80 years of experience. The Associate Director, Audience Strategy will oversee a strategy team and manage the development of audience strategies for campaigns, focusing on generating strategic insights and optimizing campaign performance.
AdvertisingBrand MarketingMarketing
Responsibilities
Strategize with internal directors and client to develop innovative, well-targeted marketing solutions
Interface with clients and partner agencies to build strategic target audiences for communication plans
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Own the creation of strategic audiences to reach optimal consumers across campaigns
Assume accountability and ownership of audience campaign planning for assigned client accounts
Embrace and encourage a culture based on team work, collaboration, and support
Develop best practices for improving communication and collaboration within the team and the group
Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Collaborate and foster relationships with key partners including clients, internal teams, and leadership
Lead audience planning initiatives including deck writing, defining strategic audience opportunities based on market insights and previous performances, translating strategic audiences into planning audiences and aligning on strategic audience translation for each relevant partner
Provide support with audience insights for learning agenda and
Serve as escalation point for teams to help troubleshoot issues
Support development of strategic approach and experience design by delivering audience insights to help support media plan creation
Responsible for management and development of Associates, Senior Associates, and Supervisors
Qualification
Required
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
5+ years of experience in media strategy/investment planning experience across media channels
Previous team management experience
Strong digital media experience preferred
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
Proven experience in successfully managing multiple work streams at one time
Strong organizational, communication, and time-management skills
Excellent presentation skills to effectively lead meetings in-person with key clients
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Experience working within media systems/platforms (MRI, GWI, Kantar, MOAT, Prisma, ComScore etc.)
Preferred
Strong digital media experience preferred
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
5001-10000 employees
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Dan Bruinsma
Executive Vice President
Recent News
Prolific North
2025-11-03
Company data provided by crunchbase