Under Armour · 2 months ago
Lead, Social Media Strategy - Run
Baltimore, MD
Full-time
Hybrid
Mid, Senior Level
$103K/yr - $128K/yrUnder Armour is committed to empowering those who strive for more, and they are seeking a social strategist to shape the future of @uarunning. This role involves leading social strategy, creating content, and engaging with the running community across various platforms while collaborating with different teams to enhance brand storytelling.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Lead the social strategy, content planning, and publishing for @uarunning across all platforms
Develop a clear and differentiated social identity that connects with runners — from performance athletes to everyday movers
Partner with Brand Marketing, Creative, Comms, and Sports Marketing teams to align storytelling around key moments, launches, and campaigns
Support broader brand storytelling across categories as assigned, including Under Armour Women (under the direction of the Sr. Lead), ensuring alignment and consistency
Develop and publish social-first content multiple times per week with a focus on authenticity, personality, and cultural relevance
Share product insights, behind-the-scenes access, innovation explainers, and athlete stories in ways that feel organic and human
Capture, edit, and post content in real time, while developing repeatable series and formats that build audience familiarity and trust
Be on the ground at key events, capturing, creating, and directing real-time content
Develop and execute social-led activations at training sessions, tournaments, and brand moments
Bridge online and offline by turning IRL moments into social storytelling that resonates
Identify opportunities to embed UA into sports culture moments in an authentic way
Build and maintain direct relationships with influencers, rising creators, and sports personalities
Manage collaborations, seeding, and content partnerships that amplify brand presence
Find unexpected voices in sports culture and bring them into the UA ecosystem
Actively monitor social trends, athlete storylines, and cultural moments, jumping in when relevant
Work with internal teams, agencies, and freelancers to scale content efforts
Ensure consistency in brand tone and execution across all content types
Track performance and audience insights to inform future creative
Identify what’s working — and evolve quickly to capitalize on momentum
Qualification
Required
Experience in social media strategy and content creation
Ability to lead social strategy, content planning, and publishing across multiple platforms
Strong storytelling skills that connect with diverse audiences, particularly runners
Experience collaborating with marketing, creative, and communications teams
Proficiency in capturing, editing, and posting content in real time
Ability to develop and execute social-led activations at events
Experience building and maintaining relationships with influencers and creators
Ability to monitor social trends and cultural moments
Experience in tracking performance and audience insights to inform creative strategies
Must reside within commuting distance from Baltimore or New York office
Hybrid work schedule requiring 4 days in-office per week
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
Founded in 1996
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
Sports Business Journal
2026-01-17
2026-01-17
Company data provided by crunchbase