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FICO · 1 day ago

Field Marketing Manager - NorAm

United States

Full-time

Remote

Mid, Senior Level

$91K/yr - $143K/yr

FICO is a leading global analytics software company, helping businesses in 100+ countries make better decisions. They are seeking a motivated and creative Field Marketing Manager to design and execute multi-channel marketing campaigns that drive customer engagement and pipeline growth.

AnalyticsBig DataCollection AgencyConsultingFinancial ServicesFraud DetectionPredictive AnalyticsSoftware

Responsibilities

Design and execute well-orchestrated multi-channel marketing campaigns incorporating email, webinars, advertising, tradeshows, customer-specific events, and other tactics to drive customer engagement and incremental bookings and revenue

Knowledge of ABM strategies and ways to scale 1:1 and 1:Few campaigns

Own marketing sourced pipeline and booking targets

Manage to be allocated marketing budget

Build and maintain partnership with the NORAM Sales leadership team and nurture relationships with account managers and other internal stakeholders

Build messaging strategies and messaging for emails, webinars, and events collaborating with product marketing and other internal stakeholders

Collaborate with events team to plan and execute outstanding tradeshows and customer-specific events

Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy

Qualification

B2B marketing campaignsABM strategiesDemand marketing plansMetricsPerformance measurementGenAI content developmentCollaboration with executivesTechnology passionCreative problem solvingPresentation skills

Required

Knowledge of ABM strategies and ways to scale 1:1 and 1:Few campaigns

Own marketing sourced pipeline and booking targets

Manage to be allocated marketing budget

Build and maintain partnership with the NORAM Sales leadership team and nurture relationships with account managers and other internal stakeholders

Build messaging strategies and messaging for emails, webinars, and events collaborating with product marketing and other internal stakeholders

Collaborate with events team to plan and execute outstanding tradeshows and customer-specific events

Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year regional strategy

Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline

Maturity and skill in collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges

Creative skills in both communications and problem solving

Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment

Outstanding writing and presentation skills

A passion for technology, learning, and creativity

Strong experience using GenAI to develop demand generation and event content and personalize content to specific personas and accounts

Knowledge and experience in building demand marketing plans

Bachelor's degree, preferably in a marketing or related field

Benefits

An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

Company

FICO

Glassdoor4.0

Fair Isaac Corporation enables businesses to automate, improve, and connect decisions to enhance business performance. It is a sub-organization of FICO.

Founded in 1956