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CallRail · 5 hours ago

Product Manager, Attribution & Forms

Atlanta, GA (Hybrid)

Full-time

Hybrid

Mid Level

3+ years exp

CallRail is seeking a highly motivated and analytical Product Manager to drive the strategy and execution of their Attribution and Forms features. In this pivotal role, you will define the vision and roadmap for tracking and reporting on the full marketing funnel, managing the entire lifecycle of core lead attribution tools.

AdvertisingAnalyticsBusiness IntelligenceSmall and Medium Businesses

Comp. & Benefits

Responsibilities

Own the Attribution Roadmap: Define, own, and champion the roadmap for our Attribution and Forms products, aligning it with business goals and the needs of B2B marketers and agencies

Deepen Attribution Models: Evolve our multi-touch attribution capabilities, ensuring accuracy across complex customer journeys that include calls, texts, and form submissions, and integrating advanced metrics (like AI-derived insights)

Lead Discovery and Insight: Regularly talk to customers, define and analyze data, and be diligent in discovering relevant evolutions in marketing technology, data privacy, and the competitive landscape

Define and Specify Work: Write clear, concise, and actionable Epics, User Stories, and Acceptance Criteria for the development team, always balancing technical requirements with tangible customer value

Manage the Backlog & Execution: Prioritize product development work for your squad and manage the backlog of features based on company priorities and maximum return on investment

Drive Cross-Functional Delivery: Be a great partner to engineers and designers in discovering the best solutions to customer problems and driving end-to-end feature delivery

Ensure Launch & Stakeholder Alignment: Communicate functionality and release plans internally to stakeholders across the company, ensuring smooth launches and successful feature adoption

Define and Track Success: Define and track measures of success for your domain (e.g., data quality, report usage, feature adoption) and report regularly on findings, learnings, and next steps

Maintain Data Quality: Oversee the daily workflow with the sprint team (engineers, QA, and designers) and do whatever your team needs to help them keep moving and maintain high data fidelity

Qualification

Marketing analyticsMulti-touch attributionData visualizationB2B SaaS productsAPI integrationsAttribution modelsProduct management toolsAgile collaborationPrioritizationCommunication skills

Required

3+ years of experience as a Product Manager, with a strong focus on marketing analytics, marketing attribution, data platforms, or ad technology

Strong technical depth, comfortable discussing data models, API integrations, and complex data pipeline requirements with engineers

Experience delivering B2B SaaS products, especially those supporting marketing automation platforms, web analytics, or CRM integrations

Deep understanding of various attribution models (e.g., Linear, Time Decay, Position-Based) and how to apply them to real-world marketing spend optimization

Demonstrated ability to drive product strategy from concept through execution in an agile environment, capable of articulating complex product concepts to diverse audiences

Experience working in Agile teams and collaborating with engineers and designers in fast-moving environments

Proficiency with product management tools (e.g., Atlassian/Jira) and analytics platforms (e.g., Looker, FullStory, or similar data visualization tools)