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University of Missouri-Columbia · 2 hours ago

CAFNR EXTENSION NEWS & MARKETING STRATEGIST

Columbia, MO

Full-time

Hybrid

Mid, Senior Level

$60K/yr - $85K/yr

4+ years exp

The University of Missouri’s College of Agriculture, Food & Natural Resources (CAFNR) is seeking a news and marketing strategist to enhance the visibility of Agriculture & Environment Extension’s impact. In this senior role, you will lead marketing and communication campaigns, collaborate with various teams, and promote impactful stories related to Extension programming across Missouri.

Education

Diversity & Inclusion

Responsibilities

Lead the development and implementation of marketing and communication strategies for A&E Extension, ensuring coverage of EECs and statewide initiatives

Proactively pitch story ideas, campaign concepts and promotional strategies that elevate A&E’s profile and extend its reach

Work with internal teams to bring communications plans to life

Write or pitch internally compelling stories that promote A&E programming and showcase the impact of Extension efforts across Missouri, aligning with strategic communication goals and audience engagement priorities

Build and maintain strong relationships with agricultural media professionals, expand earned media opportunities with regional agricultural and rural lifestyle outlets

Provide media training for A&E specialists, as needed

Lead the use of tools such as CISION and NewzGroup to track visibility, measure impact (reach, engagement, earned media value) and inform and improve communications strategy

Assist in developing talking points, presentations and other materials that enable administrators and specialists to effectively communicate A&E’s impact

Qualification

Strategic MarketingMedia RelationsStorytellingMedia MonitoringAdobe Creative CloudWordPressPhotographyIndependent Work EthicProactive MindsetCollaboration Skills

Required

A Bachelor's degree or an equivalent combination of education and experience

At least 4 years of experience from which comparable knowledge and skills can be acquired

Preferred

A deep understanding of what makes news and how to tell the impactful story of a specialist, a program or A&E Extension as a whole

Experience in media relations, journalism or strategic communications, preferably with media monitoring services

Familiarity with photography and WordPress, or willingness to learn

Knowledge of Adobe Creative Cloud tools

Strong independent work ethic, combined with collaboration skills and the ability to work across various teams

A proactive, strategic mindset and a passion for the work done by Extension to support the growth and health of people, businesses and communities

Four years' experience in the development of marketing and communication strategies, from conceptualization to execution

Benefits

Generous leave

Health plans

Retirement contributions

Medical, dental and vision plans

Paid time off

Short- and long-term disability

Paid parental leave

Paid caregiver leave

Educational fee discounts for all four UM System campuses

Company

University of Missouri-Columbia

We are Mizzou! Our distinct mission, as Missouri's only state-supported member of the Association of American Universities, is to provide all Missourians the benefits of a world-class research university.

Founded in 2011

Columbia, Missouri, USA

10001+ employees