Jazwares, LLC · 4 hours ago
Manager, Brand - Licensed Squishmallows
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$99K/yr - $110K/yr
3+ years expJazwares, LLC is a leading global toy manufacturer known for its innovative products, including the popular Squishmallows brand. The Brand Manager will oversee the development and execution of product strategies, ensuring timely market launches and maintaining brand integrity through collaboration with various teams.
CollectiblesConsumer GoodsElectronicsToys
Responsibilities
Work collaboratively with product design, packaging design, marketing, licensing, and other internal team partners to create a product that is the best fit for the brand
Drive day-to-day line development for assigned brand(s) and manage key development milestones and financial objectives
Analyze and evaluate sales data, understand the competition, and current industry trends to aid in product line architecture and development
Conducts competitive and consumer analysis, understanding and applying toy trends and play patterns
Understand and identify retailer-specific channel strategies to create diverse product lines that satisfy the evolving needs of all global markets and retail channels
Lead a cross-functional team to ensure best-in-class products with brand integrity, maintaining consistency in product, packaging, sales, and marketing communication
Utilize project management software for assigned projects
Coordinate design approvals with respective licensors and/or stakeholders throughout the development process
Consistently follow up with brand and cross-functional teams to communicate project status, updates, issues, and opportunities to the broader organization
Evaluates the competitive landscape and industry trends to help drive strategic decisions around product development and customer execution
Analyze point-of-sale data by product line, SKU, and retailers to determine growth opportunities and new product segments
Provide consumer, category, and competitive insights and co-develop targeted retail exclusives plans, working closely with the Business Director in identifying new trends, product concepts, and development opportunities
Assist in brand and product strategies, including themes and positioning, for every product development season
Lead point of contact and communication with cross-functional teams for assigned brands throughout the brand planning and product development phase
Ensures brand integrity and development schedules are kept on track
Collaborates in the creation and maintenance of brand decks and other sales materials
Ensure that all outsourced work is quoted in a timely fashion and approved prior to work performed
Help verify that potential expenditures are in line with the proposed development budget of the item and negotiate competitive pricing with vendors and external partners
Request and document 3D model costs, product unit costs and tooling costs as received from global Product Managers and suppliers
Ensure item master is accurate and updated on an ongoing basis (costing, factory info, product dimensions, etc)
Interface with key vendors/suppliers and product managers to ensure a smooth business process
Work with Brand Management and Design Teams to coordinate the timely creation and placement of development, photography, and presentation models/samples
Verify necessary changes are communicated to the responsible party and executed, elevating concerns to the Product Manager, Sr Director of Product Development, SVP of Product Development, and Brand Team lead
Liaise with Brand Managers to build licensor relationships and coordinate design approvals with respective licensors and/or stakeholders throughout the development process by collaborating throughout development to achieve design and performance requirements while advising on costing, manufacturing, and scheduling parameters
Collaborate with Sales to plan and execute effective presentations
Stay up to date with compliance/ style guides/ approvals through internal systems and external communication
Provide timely feedback to cross-functional teams
Gather domestic and international field input on new and existing products
Solicit and incorporate sales input into the development of new products
Participate in key account calls
Track and analyze sales and profitability of new and existing products
Work with Sales and Contract Manufacturing to proactively manage inventory (excess, backorders, etc.)
Act as a leader, trainer, and mentor for jr staff
Perform other duties as assigned
Qualification
Required
3-5 years of product development, product management, brand development, licensing, project management, or relevant experience
3-5 years of experience in the consumer products industry
1+ year of direct leadership experience. Leadership skills: can train, mentor, coach, inspire, motivate, and develop others
Strong proficiency in Microsoft Office & G-Suite
Knowledge of digital rights management systems
Creative out-of-the-box thinker that values innovation
Able to multitask, organize, prioritize, and manage time efficiently
Able to work independently or collaboratively
Exceptional verbal and written communication skills
Articulate and eloquent speaking skills that can engage an audience
Can easily adapt to shifting priorities, and can manage multiple priorities at one time while simultaneously working on multiple projects/tasks and meeting deadlines
Excellent attention to detail
Effective interpersonal skills and able to build positive and productive working relationships
Strong Analytical Skills with a deep understanding of tracking and measuring metrics
Advanced presentation skills, including the ability to develop and deliver informative and influential presentations
Effective project management skills
Effective problem solver and critical thinker; proactive in resolving issues
Ability to thrive in a high-pressure, fast-paced, and time-sensitive environment
Ability to gain an in-depth knowledge about our brands and products
Ability to deal effectively with diverse individuals at all organizational levels in a professional manner
Knowledge of product development and manufacturing processes
Strong ability to use independent judgment, analyze information, and formulate recommendations
Preferred
Knowledge of Adobe Creative Suites
Experience in the toy/baby/pet/costume industry
Experience in a global organization
Bachelor's degree in an industry-relevant field is a plus
Benefits
Basic medical insurance that is 100% company-paid for employees and their children
Employee basic life and AD&D insurance
A 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals
Short and long-term disability
Tuition reimbursement
Flexible work schedule that includes Monday through Thursday on-site, with an optional WFH on Fridays
Up to 20 workdays fully remote each year
Time Off for vacation and sick leave
Volunteer for up to 16 hours a year on community service projects
Company
Jazwares, LLC
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands.
1001-5000 employees
H1B Sponsorship
Jazwares, LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (4)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2016-04-18Acquired
Leadership Team
Jeremy Padawer
Chief Brand Officer
Recent News
MarketScreener
2025-11-21
thecanadianpressnews.ca
2025-10-23
Company data provided by crunchbase