General Mills · 7 hours ago
Insights & Analytics Business Partner
Minneapolis, MN
Full-time
Onsite
Senior Level
$109K/yr - $182K/yr
5+ years expGeneral Mills is seeking an Insights & Analytics Business Partner to integrate consumer empathy and business analytics for brand teams. The role focuses on delivering insights and actionable recommendations while enhancing consumer data understanding through analytical expertise and emerging technologies.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
Responsibilities
Translate consumer learning and analytics (consumer, customer, category) into a holistic point of view across expertise pillars
Deliver reliable insights and clear recommended actions for brand teams in partnership with Analytics team to synthesize the “what” + “why” to inform strategies and plans
Align insights with annual and long-term brand goals
Keep close pulse on macro, category, and customer trends to build a strategic point of view on future outlook
Proactively bring perspective on the external and future consumer and market landscape with clear implications to the brand teams
Proactively upskill brand teams to ensure consumer empathy is a core tenet of strategic decision making
Act as the voice of the consumer in our brand teams bringing cultural and behavioral insights into the conversation in a way that is contextually relevant to the brands and categories
Leads key brand learning agenda and helps brand teams navigate analytics & insight tools and resources at the center to answer key business questions (e.g., to conduct consumer studies / ethnographies)
Collaborate closely with central experts to help brand teams leverage expertise on ‘how’ to conduct specific analysis
Partner with brand teams to co-create annual analytics learning agendas
Qualification
Required
Bachelor's degree in Business Management, Marketing, or related field
5+ years of experience in business-facing insights and analytics roles, with proven success translating data into actionable insights using syndicated data sources
Excellent communication, presentation, and storytelling skills
Strong analytical and problem-solving skills
Experience in fast-paced environments, managing multiple projects
Experience navigating complex organizations
Experience collaborating with Data & Technology teams
Experience partnering with or rotating through a Business Process Analytics or brand analytics role, with exposure to category, customer, and business performance data
Demonstrated strength in storytelling, with ability to balance cultural/behavioral insight and quantitative analytics
Preferred
MBA or Master's degree in Marketing, Business, Behavioral Science, Data Analytics or related field
Familiarity with core analytic platforms and tools (e.g., NielsenIQ, Circana, Qualtrics, Tableau) preferred
7+ years of experience in CPG insights & analytics
Experience applying AI and machine learning to insights & business analytics
Benefits
Foundation of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support and perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
H1B Sponsorship
General Mills has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (27)
2023 (26)
2022 (29)
2021 (21)
2020 (31)
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
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