Utah SHRM · 1 month ago
Senior Specialist, Campaign Deployment
Alexandria, VA
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
3+ years expSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Senior Specialist, Campaign Deployment is responsible for the hands-on build, testing, and deployment of SHRM’s automated marketing journeys, partnering closely with various teams to ensure successful campaign execution.
Non-profit Organization Management
Responsibilities
Build, test, and deploy automated journeys and multi-channel campaigns within Adobe Journey Optimizer (AJO), ensuring each activation meets design requirements
Collaborate with BI and Analytics teams to validate data accuracy, tagging, and tracking before and after campaign deployment. Participate in post-launch analysis to optimize future campaigns
Conduct detailed QA and troubleshooting across audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability
Stay current on Adobe platform enhancements, automation trends, and email marketing best practices to continuously improve execution quality. Support the development of new marketing strategies and initiatives
Partner with the Lead, Journey & Campaign Development, and Marketing Operations to ensure correct data sources, schema connections, and campaign setups
Document build processes, logic decisions, and testing results in alignment with Adobe Engine governance standards
Qualification
Required
Three (3) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform (Adobe Journey Optimizer)
Bachelor's degree in marketing, Communications, or related field, or equivalent experience
Strong collaboration skills and ability to work cross-functionally with data, creative, and strategy partners
Continuous learner eager to explore new automation trends and email marketing best practices
Working knowledge of HTML/CSS for email build and troubleshooting preferred
Solid understanding of audience segmentation, campaign logic, and testing
Preferred
Adobe Journey Optimizer certification or other Adobe Experience certifications
Company
Utah SHRM
The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase