Manychat · 1 month ago
Conversion Rate Optimization Manager
Austin, TX
Full-time
Onsite
Senior Level
5+ years expManychat is a leading Chat Marketing platform that helps creators and businesses automate conversations on various messaging platforms. They are seeking a Conversion Rate Optimization (CRO) Manager to lead their website experimentation and conversion strategy, working closely with performance marketing, design, and product teams to enhance the user journey and drive growth.
MarketingMessagingSalesSoftware
Responsibilities
Own end-to-end CRO strategy for Manychat.com and related web experiences - first with paid landing pages but eventually including core website pages like the homepage, product pages, and mobile app store pages
Design and manage experimentation pipelines (A/B, multivariate, and UX tests) to drive measurable lift in sign-ups, trials, and key funnel metrics
Collaborate with paid media and creative teams to align messaging with landing page experiences, optimizing for post-click performance
Leverage analytics tools (e.g., Google Analytics, Clarity, Hotjar, etc) to identify friction points, drop-offs, and new opportunities for growth
Partner with product and design teams to inform UX and messaging strategy through data-backed insights
Define and maintain CRO best practices across teams, including hypothesis development, test documentation, and reporting
Own Webflow (and future CMS evolution) to implement experiments efficiently without sacrificing design quality
Report regularly on performance, sharing learnings and next steps with cross-functional stakeholders and leadership
Qualification
Required
5+ years of experience in CRO, growth marketing, or web performance optimization
Hands-on experience with CRO tools (Webflow, Optimizely, VWO, Google Optimize, or similar) and web analytics (GA4, Looker Studio, Amplitude, Mixpanel)
Knowledge of UX principles, data visualization, and statistical analysis for A/B testing
Strong collaboration and communication skills - able to translate complex data into actionable insights
A balance of strategic thinking and hands-on execution, with a bias for results and experimentation
Preferred
SaaS or consumer tech preferred
Familiarity with paid acquisition funnels and demand generation is a strong plus
Benefits
Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
Comprehensive medical, dental, and vision coverage for you and your dependents.
Hybrid work and generous leave options to prioritize your work-life balance.
In-office perks, including free meals and snacks.
Company-funded sport activities, annual offsites and team-building events.
Company
Manychat
Manychat is a chat marketing platform that helps businesses automate conversations and engage with customers across messaging channels.
201-500 employees
H1B Sponsorship
Manychat has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$163.12MKey Investors
Summit PartnersBessemer Venture PartnersFlint Capital
2025-04-22Series B· $140M
2019-04-29Series A· $18M
2017-11-01Seed· $4M
Leadership Team
Mikael Yang
Co-Founder & Chief Executive Officer
Dmitry Kushnikov
Chief Operating Officer
Recent News
2025-12-26
Social Media Today
2025-10-31
Company data provided by crunchbase