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Digitas North America · 9 hours ago

Vice President Director, Brand Strategy

New York, NY

Full-time

Onsite

Director/Executive

$128K/yr - $201K/yr

8+ years exp

Digitas North America is a full-service communications agency focused on creating culturally relevant consumer platforms. As Vice President/Director of Brand Strategy, you will drive impactful business strategies, partnering closely with creative teams and mentoring talent to enhance brand narratives and client relationships.

Marketing & Advertising

Responsibilities

Partnering with the Creative Director and providing inspiration for the Creative Department

Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies

Managing and mentoring mid-level planners and rising Brand Strategy talent

Serving as both an anchor and springboard for the other strategic capabilities: Marketing, Media & Strategy & Analysis

Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business

Qualification

Account planningBrand strategyStrategic planningCreative inspirationGenerative AI toolsStorytelling skillsMentoringPersuasivenessCollaboration

Required

A four year college degree and 8 to 12 years of experience in account planning/brand strategy, preferably in an advertising agency

A knack for finding ‘real' insights and presenting them in a way that inspires creative

Keen ability to navigate originating ideas/brand experiences

A collaborative spirit, shepherding solutions through with other strategists and agency partners

Willingness to roll up the sleeves to help bring great ideas to life

Proven influence at the CMO level and beyond

Persuasiveness and the confidence to excite clients to buy into powerful ideas

A reputation for being exceptionally insightful, enterprising, articulate and convincing

The wisdom and patience to not try and boil an ocean: This is about changing a large business from within

Willingness to travel as needed - you're open to new places, new faces and new ideas

Ability to write insightful briefs with persuasive narratives that wins hearts and makes consumers add more to carts

Ability to mentor and teach Jr strategist with classic strategy techniques with modern applications

Ability to command attention in a board room with strong storytelling skills while balancing the ability to listen, collaborate, and persuade

Build big, bold, ideas that are lightly held in the spirit of true team collaboration

Experience in strategic planning towards building brands, activating across the full marketing funnel ecosystem from top to bottom

Self-starter and proactive mindset that manages up and down the team structure driving momentum and progress for the business

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation