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ECI Software Solutions · 1 day ago

Director of Demand Generation

United States

Full-time

Remote

Director/Executive

8+ years exp

ECI Software Solutions is a purpose-driven company that values innovation, collaboration, and customer success. As Director of Demand Generation, you will lead a team to build and execute integrated marketing programs that drive pipeline and bookings, focusing on generating demand for new system sales and cross-sell opportunities.

CRMEnterprise Resource Planning (ERP)SaaS

Responsibilities

Lead Demand Strategy: Own the demand generation strategy for Residential Home Construction (RHC), Lumber and Building Materials (LBM) and Distribution divisions, aligning with divisional goals and sales priorities

Drive New System Sales & Cross-Sell: Develop targeted campaigns and programs that generate demand for new customer acquisition and expand existing customer relationships through cross-sell initiatives

Team Leadership & Enablement: Manage and mentor DG Campaign Managers and Coordinators, fostering a culture of innovation, accountability, and continuous improvement

Campaign Oversight: Guide the development and execution of multi-channel campaigns across Paid Digital, Tradeshows, Email, and 3rd Party Lead Generation, as well as ABM and partner channels. Ensure messaging and targeting are aligned with buyer personas and vertical-specific challenges

Sales & BDR Alignment: Partner closely with divisional sales and BDR teams to ensure lead quality, optimize funnel conversion, and drive pipeline acceleration

Content & Messaging Strategy: Collaborate with Product Marketing and Content teams to ensure campaigns are supported by compelling assets tailored to ERP buyers in each vertical

Leverage AI for Content Creation: Use AI tools to support scalable and personalized content creation across campaigns, enhancing relevance and engagement

Performance Optimization: Monitor campaign performance using real-time dashboards and analytics tools. Drive improvements in ROMI, conversion rates, and buyer engagement

Technology & Process Excellence: Champion the use of marketing automation, CRM, attribution, and ABM platforms to scale and personalize outreach. Identify opportunities to improve campaign efficiency and lead management processes

Budget & Forecasting: Manage demand generation budgets and contribute to forecasting efforts in partnership with Revenue Operations

Qualification

B2B demand generationSalesforceMarketing automationTeam leadershipAnalytical skillsProject managementInnovationCross-functional collaborationContinuous learning

Required

8+ years of B2B demand generation experience, with 3+ years in a leadership role

Proven success in managing high-performing teams and scaling demand generation programs

Strong analytical skills and experience with Salesforce, Marketo (or other marketing automation platforms) (e.g., Marketo, HubSpot), attribution tools, and ABM platforms

Experience collaborating with BDR and sales teams to drive pipeline and bookings

Exceptional project management and cross-functional collaboration skills

A bias for action, innovation, and continuous learning