AVE by Korman Communities · 5 hours ago
Apartment Marketing Manager
King of Prussia, PA
Full-time
Hybrid
Senior Level
5+ years expAVE by Korman Communities is an award-winning hospitality-driven real estate brand that is expanding its portfolio of luxury flexible-stay apartment communities nationwide. The Apartment Marketing Manager will be responsible for developing and executing marketing strategies to drive brand awareness and revenue growth for the company's apartment rental portfolio.
Building MaterialCommunitiesLeisureReal EstateTravel
Responsibilities
Own CRM and its workflows, including proactively looking for ways to improve functionality and ease of use for our onsite teams, implementing and rolling out new strategies, developing reporting, conducting audits, and playing an active role in any training programs
Develop data-driven CRM prospect and resident journeys to drive funnel conversion and retention; collaborate with brand communications on template messaging and content strategy
Reinforce leasing best practices within CRM system to ensure consistency of use across portfolio and data integrity
Continuously enhance our marketing and leasing tech stack, researching and analyzing new features within existing systems as well as proactively seeking out new solutions to ensure our brand utilizes best-in-class products that scale
Oversee digital sales tool optimization and implementation to develop ideal strategy for deployment of assets across marketing channels
Integrate and implement the use of AI in our leasing workflows
Identify emerging digital trends and technology solutions to enhance the renter journey
Develop and implement AVE's marketing and advertising strategy to drive demand, awareness, and engagement nationwide in collaboration with the Sr. Director of Furnished Marketing
Develop and implement strategic marketing plans specifically focused on enhancing our online visibility, driving traffic, increasing leads, and generating apartment rental leases in order to achieve the company's objectives and targets across every region
Own all apartment rental marketing plans from strategy development all the way through execution in collaboration with the brand marketing and onsite leadership/sales teams
Lead marketing strategy calls with community leadership from the apartment rental perspective to develop campaigns and manage their execution to drive sales goals
Implement and reinforce leasing best practices with all onsite teams across the brand to drive occupancy and revenue
Own and execute channel mix strategy for all communities on the apartment rental side with goal of optimizing conversion rate and cost per lease across advertising sources in each unique market
Manage and optimize relationships with digital vendors (SEO/GEO/PPC), ILS platforms, and CRM/marketing automation providers
Own sales kit strategy for apartment rentals, collaborating with property leadership, to develop print and digital collateral that supports sales goals, as well as play an active role in material maintenance and training for site teams
Develop and present quarterly reports to brand and property leadership on apartment marketing performance
Analyze market rates across the AVE portfolio to ensure pricing strategies remain competitive and align with market trends in order to optimize revenue
Collaborate with Web Director to drive CRO for apartment rental prospects in all web environments
Collaborate with the Director of Brand Leasing on optimizing and enhancing the prospect journey and leasing process to ensure a smooth, exceptional experience from start to finish
Collaborate with Brand Communications team in all areas to ensure alignment with brand voice and regional/local positioning strategies
Qualification
Required
Bachelor's degree in marketing, business, or a related field
Minimum of 5-7 years of experience in marketing, with a focus on hands-on development of digital and traditional marketing strategies and driving results, preferably in multi-family or hotel/hospitality
Extensive experience in consumer/prospect journey strategy and implementation with technology, ideally within the property management industry (Yardi/RentCafé, Entrata, etc.)
Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
Multi-family lease-up strategy experience desirable
Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
Strong leadership experience influencing change internally/selling programs to executives desirable
Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly
Strong knowledge of emerging marketing trends and technologies
Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives
Experience managing external partners and agencies
Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisions
Ability to collaborate effectively with cross-functional teams
Strong project management skills and ability to manage multiple projects simultaneously
Supervisory or managerial experience a plus
Preferred
Certifications in digital marketing or related fields (e.g., Google certification) are desirable
Benefits
PTO
Medical
Vision
Dental
401k (permanent full-time roles only)
Paid Birthday Time Off (permanent part-time and full-time roles only)
Paid Volunteer Time Off each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)
Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)
Tons of potential for long-term career advancement within a rapidly expanding organization
Company
AVE by Korman Communities
AVE by Korman Communities is a hospitality company that offers temporary housing services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Victoria Rossihin
Technology Partner
Recent News
AVE by Korman Communities
2025-09-30
Company data provided by crunchbase