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Zocdoc · 1 month ago

Lead Analyst, Acquisition Marketing

New York, NY, United States

Full-time

Onsite

Senior Level, Lead/Staff

$158K/yr - $214K/yr

5+ years exp

Zocdoc is the country’s leading digital health marketplace dedicated to improving the healthcare experience for patients. The Lead Analyst will support the Acquisition Marketing team by optimizing marketing efforts through data-driven insights, collaborating with various teams to enhance campaign performance and drive growth.

Health CareMedicalmHealthMobile AppsScheduling

Responsibilities

Lead the pursuit of new growth opportunities by leveraging deep knowledge of the marketing landscape and analytical best practices

Lead the statistical design and analysis of marketing attribution and incrementality studies, partnering with Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc’s marketing investments

Collaborate with Marketing and Product to design and interpret experiments that measure campaign impact and optimize key funnel conversion points

Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS), identifying opportunities to improve patient activation and retention

Partner closely with Marketing channel owners to identify opportunities across Zocdoc’s advertising platforms (e.g., Google, Meta, Offline, etc.) to improve efficiency, maximize ROI, and ensure we’re making data-informed investment decisions together

Analyze and report on the performance of paid marketing, and CRM channels. Identify trends, quantify impact, and recommend optimization opportunities

Create clear, compelling presentations, dashboards, insights and recommendations that influence strategic marketing decisions

Work closely with Marketing, Analytics Engineering, and Data Engineering to ensure accurate tracking, data flow, and measurement consistency across systems