Ferrero · 7 hours ago
Shopper Insights Manager, Kroger
Parsippany, NJ
Full-time
Onsite
Senior Level, Lead/Staff
$118K/yr - $150K/yr
8+ years expFerrero is one of the world’s largest sweet-packaged food companies, and they are seeking a Shopper Insights Manager for Kroger. This role involves developing shopper insights, managing research projects, and translating insights into actionable strategies for various internal teams.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Partner with the Director, Shopper Insights to develop and execute the Kroger-specific learning plan
Manage research projects from objective-setting through execution, supplier management, analysis, and recommendations
Translate insights into clear, actionable strategies for Sales, Category Management, and Marketing
Proactively identify retailer-specific business issues, opportunities, and trends using primary and secondary data
Monitor competitive dynamics and market shifts to inform strategic planning
Present insights and recommendations to internal cross-functional partners and Kroger counterparts
Support customer planning meetings, seasonal reviews, and line reviews with relevant shopper insights
Provide analytic support to help Sales achieve goals and optimize investments
Maintain strong relationships with Kroger insights teams and merchant partners
Ensure insights deliverables are objective, concise, and aligned with broader Consumer and Hsopper Understanding (CSU) and Sales priorities
Qualification
Required
8+ years of experience in consumer insights, shopper insights, category management, or related CPG fields
Experience working with Kroger required; familiarity with retailer-specific tools and processes strongly preferred
Strong understanding of consumer behavior, market trends, and retail environments
Analytical strengths and problem-solving capabilities, with proficiency in tools such as 8451, Circana, Excel
Excellent communication, storytelling, and project management skills with strong attention to detail
Preferred
Experience with visualization tools (Tableau, Power BI) preferred
Benefits
Health insurance
Retirement plans
Paid time off
Other benefits
Company
Ferrero
Ferrero is a confectionary manufacturer known for Tic-Tacs, Nutella, Kinder, and their Pralines.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1B2023-06-06Debt Financing· $1B
Leadership Team
Lapo Civiletti
CEO
Recent News
2025-12-17
2025-12-15
Company data provided by crunchbase