James Madison University · 2 months ago
Social Media & Content Assistant - FWS
James Madison University is a public institution located in Virginia’s Shenandoah Valley, known for its commitment to providing an inclusive educational environment. The Social Media & Content Assistant will support First-Generation Programs by creating engaging digital content, managing social media platforms, and promoting events that celebrate first-generation students and initiatives.
AssociationNon Profit
Responsibilities
Create digital content for all platforms — including designing promotional materials in Canva and producing original social media content such as Instagram posts, stories, and reels
Design and share promotional materials for events and workshops using Canva, Microsoft Teams, BeInvolved, email, and social media
Manage digital platforms — including Instagram, Facebook, LinkedIn, and the website — to keep students and the community informed and engaged
Attend key events to capture photos and videos for marketing and outreach
Organize, label and archive photos and videos in the appropriate Microsoft Teams folders
Support Tri-Alpha Honor Society events through communication, logistics, and content promotion
Collaborate with campus partners and stakeholders to promote programs, events, and initiatives
Monitor social media platforms and respond to messages and comments in a timely, professional manner
Help increase awareness and visibility of First-Gen students and events at JMU
Other duties as assigned
Qualification
Required
Strong communication and interpersonal skills – including written, verbal, and digital communication, with the ability to work effectively with diverse stakeholders
Professionalism and reliability – demonstrate excellent customer service, punctuality, responsibility, and the ability to meet deadlines
Creativity and content creation skills – experience or interest in using Canva, taking photos/videos, and developing engaging social media and marketing content
Organizational and multitasking abilities – able to manage multiple projects, stay organized, and maintain digital files
Initiative and independence – capable of working independently, solving problems, and contributing ideas while also being a strong team player
Tech-savviness and willingness to learn – comfortable with tools like Microsoft Teams, email platforms, and social media; must own a smartphone with reliable photo/video capabilities for capturing and posting content; experience with website editing or email tools is a plus
Must be Federal Work Study eligible
Company
James Madison University
James Madison University offers programs on the bachelor's, master's and doctoral levels with its primary emphasis on the undergraduate student.