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Northeastern University · 1 month ago

Associate Director for Enrollment Marketing & Communications

Boston, MA

Full-time

Onsite

Lead/Staff, Director/Executive

$75K/yr - $106K/yr

5+ years exp

Northeastern University is seeking an experienced professional to lead their Enrollment Marketing and Communications efforts within the Admissions and Financial Aid Office at the School of Law. The Associate Director will develop and implement strategic marketing and communications plans aimed at engaging various audiences, while also overseeing event planning and ensuring alignment with institutional enrollment goals.

Education

Growth Opportunities

No H1B

Responsibilities

The Associate Director leads the planning of high-value recruitment events, including but not limited to events for prospective students (online chats, information sessions), admitted students (yield dinners, information sessions, open houses), and middle/high-school students (pipeline events). S/he acts as the liaison between the Admissions Office and the main campus venues and caterers

The Associate Director will design and execute strategic marketing and communications plans that engage, inform, and delight key audiences, with a reach of over 20,000 prospective students. S/he will be responsible for researching market trends; developing new mechanisms to communicate with audiences (including sourcing new technologies if needed); and structuring marketing and communications work to best achieve institutional priorities and enrollment goals. The Associate Director is responsible for all e-mail, web-based, and print marketing efforts (writing and editing copy, communication design, market/audience research, execution of campaigns). The Associate Director also develops benchmarks to assess the performance of marketing and communications efforts and monitors the success of campaigns using analytics. The Associate Director manages and audits the content on the NUSL admissions and financial aid websites, Northeastern website, and outside websites to ensure they are accurate. The Associate Director works closely with the Director of Communications for the law school on various admissions-related marketing projects

The Associate Director, under the direction of the Associate Dean and in conjunction with other team members, develops and implements a data-driven enrollment strategy. This may include researching trends, monitoring competitor school data, and thinking creatively about new strategies and communications

Other duties as assigned by supervisor in support of the Law School’s mission and the department meeting its goals

Qualification

Marketing strategyCommunications planningEvent planningData analysisAudience engagementImpeccable editingCreative abilitiesInterpersonal communicationTeam-orientedSelf-starter