Utah SHRM · 2 months ago
Senior Specialist, Digital Marketing
Alexandria, VA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $95K/yr
3+ years expSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Senior Specialist, Digital Marketing is responsible for the hands-on build, testing, and deployment of SHRM’s automated marketing journeys, ensuring campaigns are built with precision and consistency.
Non-profit Organization Management
Responsibilities
Build, test, and deploy automated journeys and multi-channel campaigns within Adobe Journey Optimizer (AJO), ensuring each activation meets design
Conduct detailed QA and troubleshooting across audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability
Leverage AJO’s dynamic content and decisioning capabilities to tailor experiences based on behavioral signals and audience engagement patterns
Support campaign performance reporting by pulling key metrics and delivery data, highlighting trends and opportunities for improvement
Partner with Performance Marketing and Demand Generation teams to integrate nurture and acquisition programs into the broader lifecycle ecosystem
Qualification
Required
Bachelor's degree in marketing, Communications, or related field, or equivalent experience
Three (3) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform (Adobe Journey Optimizer)
Working knowledge of HTML/CSS for email build and troubleshooting preferred
Strong collaboration skills and ability to work cross-functionally with data, creative, and strategy partners
Exceptional organizational skills with the ability to manage multiple projects simultaneously
Preferred
Hands-on proficiency in Adobe Journey Optimizer or equivalent marketing automation platform
Adobe Journey Optimizer certification or other Adobe Experience Cloud credential preferred
Company
Utah SHRM
The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase