Director, SEM jobs in United States
cer-icon
Apply on Employer Site
company-logo

Gametime · 5 hours ago

Director, SEM

Gametime is a company focused on uniting the world through shared live experiences. The Director of SEM will lead the paid search strategy, driving performance and innovation while managing a team of SEM Managers and collaborating with various departments to enhance business growth.

E-CommerceEventsMedia and EntertainmentMobile AppsTicketing
check
Growth Opportunities
check
H1B Sponsor Likelynote

Responsibilities

Define and Lead SEM Strategy: Own the vision, roadmap, and execution for Gametime’s global SEM program largely in Google Ads but also in Bing Search, and emerging platforms
Performance Leadership: Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks aligned with company revenue and margin goals
AI forward approach: strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search
Experimentation & Innovation: Oversee structured SEM experimentation, building on Gametime’s strong testing culture to validate bidding, ad copy, landing page, and audience innovations
Scale & automation: Work with Data Science and Engineering to develop internal tools, automation pipelines, and performance dashboards that enhance decision-making
Google Partnership: Serve as Gametime’s primary liaison with Google to access betas, co-develop testing pilots, and inform product feedback loops
Team Development: Lead and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence
Measurement & Insights: Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels
Collaboration Across Channels: Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel

Qualification

Google AdsSEM automationAdvanced analyticsSQLExperimentation frameworksLeadership skillsTeam developmentPassion for live eventsCommunication skills

Required

8+ years of experience in SEM, with at least 3 years in a leadership role managing teams and large-scale budgets
Proven record of scaling world class SEM programs to eight-figure spend while improving efficiency and ROI
Experience in large catalog based eCommerce businesses such as online travel, retail or live events
Experience managing experimentation and automation roadmaps in partnership with technical teams

Preferred

Background in marketplaces, ticketing, or high-velocity e-commerce environments

Benefits

Flexible PTO
Competitive salary & equity package
Monthly Gametime credits for any event ($1,200/yr)
Medical, dental, & vision insurance
Life insurance and disability benefits
Diverse Family-forming benefits through Carrot Fertility
401k, HSA, pre-tax savings programs
Company off-sites and meet-ups
Wellness programs
Tenure recognition

Company

Gametime

twittertwittertwitter
company-logo
Gametime sells last-minute tickets to the most popular events in sports, music, and theater.

H1B Sponsorship

Gametime has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (2)
2022 (1)
2020 (3)

Funding

Current Stage
Growth Stage
Total Funding
$71.6M
Key Investors
Nimble PartnersEvolution MediaAccel
2022-05-26Series C· $30M
2017-09-13Series Unknown· $8.2M
2016-09-21Series B· $20M

Leadership Team

leader-logo
Brad Griffith
Founder and Chief Executive Officer
linkedin
Company data provided by crunchbase