CAO · 2 months ago
Brand Manager - Clinical Products
West Jordan, UT
Full-time
Onsite
Senior Level
$65K/yr - $75K/yr
5+ years expCAO Group, INC is seeking a dynamic and strategic Brand Manager for Clinical Products to lead the development and growth of their clinical and consumable product portfolio. This role involves executing brand strategies, managing marketing campaigns, and collaborating with cross-functional teams to drive brand awareness and profitability.
FamilyService Industry
Responsibilities
Develop and execute comprehensive brand strategies that align with company goals and market opportunities
Define and communicate the brand's unique value proposition, messaging, and visual identity
Conduct competitive analysis and identify opportunities for differentiation and growth
Manage improvements to commercialization efforts for existing products, and optimizing new product launches
Lead the planning and execution of integrated marketing campaigns (digital, social, trade shows, PR, and field marketing)
Partner with creative team to ensure consistent brand voice and visual identity across all materials
Manage content development including collateral, product storytelling, packaging, sales training materials, and promotional materials
Collaborate with product and R&D teams on new product development and launch strategies
Develop go-to-market plans including pricing, positioning, messaging, and launch timelines
Monitor and optimize product performance post-launch based on KPIs and market feedback
Provide internal and external sales training
Track brand health metrics including awareness, perception, and market share
Manage budgets and evaluate ROI of marketing initiatives
Use data-driven insights to refine strategies and drive continuous improvement
Partner with sales teams to create impactful sales enablement tools and co-marketing initiatives
Work closely with leadership to align brand direction with company objectives
Mentor junior marketing team members or external agencies as needed
Qualification
Required
Bachelor's degree in Marketing or related field (MBA preferred.)
5+ years of experience in brand management, product marketing, or related roles-preferably within the dental industry
Analytical approach to all decision making
Strong understanding of branding principles, consumer behavior, and go-to-market strategy
Proven track record of managing cross-functional initiatives from concept to execution
Excellent communication and project management skills
Presentation acumen - whether in-person or virtually, to audiences including internal sales, external sales, dental professionals, and others
Company
CAO
Please follow our new page: https://www.linkedin.com/company/caowny/
501-1000 employees
Funding
Current Stage
Late StageRecent News
Buffalo Business First
2024-12-18
Company data provided by crunchbase