Apply on Employer Site

Suja Life · 6 hours ago

Sr. Manager Consumer Insights & Strategy

United States

Full-time

Remote

Senior Level

7+ years exp

Suja Life is on a mission to transform the beverage industry with better-for-you drinks. They are seeking a Senior Manager of Consumer Insights & Strategy to drive understanding of marketplace trends and consumer behavior, informing brand strategies through data-driven recommendations.

Food ProcessingHospitalityOrganic Food

Responsibilities

Leverage custom quantitative and qualitative primary research as well as syndicated data sources, market trends, and competitive landscape, to provide actionable insights to the marketing organization

Analyze secondary data and custom research to inform the marketing strategy, product development, and overall business strategy

Work closely with the Suja Life brand management, growth marketing, and innovation teams to drive strategic narratives with a bias for action in the organization

Ensure complex data is translated into understandable and impactful insights and recommendations

Identify and utilize new research methodologies and approaches to maintain a competitive edge and bring fresh perspectives to the team

Qualification

Market ResearchSyndicated Data AnalysisStrategic AnalysisConsumer InsightsStorytellingCommunication SkillsInterpersonal Skills

Required

Bachelor's degree in Marketing, Business, or related field

7+ years of experience in market research, consumer insights, shopper insights, or related field

Strong experience with syndicated data sources (e.g. Nielsen, Circana, Numerator, SPINS, 84.51, etc)

Proven expertise in managing the design, execution and implementation of a range of market research methodologies, including, but not limited to, qualitative research (online and in-person), quantitative research (e.g. consumer segmentation, A&U, concept test & product testing, line optimization, TURF, discrete choice/conjoint, etc)

Exceptional writing, analytical, storytelling, and presentation skills

Experience working with marketing and/or sales teams and developing data-driven narratives to impact business results

Excellent interpersonal and communication skills