Choice Hotels International · 4 hours ago
Regional Vice President, Franchise Sales Development
DC-Baltimore Area
Full-time
Hybrid
Lead/Staff, Director/Executive
$430K/yr - $430K/yr
3+ years expChoice Hotels International is one of the largest lodging franchisors in the world, seeking a Regional Vice President, Franchise Sales Development to expand its Everhome Suites® and WoodSpring Suites® portfolio. This role focuses on engaging with developers and managing relationships to drive new construction projects in the Mid-Atlantic and Northeast regions.
HospitalityHotelTravel
Responsibilities
Execute the Market Area Strategic Business Plan and build a pipeline of prospective franchisees to meet or exceed goals for new construction
Manage the contract/approval process and collaborate with internal teams to ensure timely application processing
Assist franchisees with financial programs, site selection, and partnership opportunities
Collaborate with Portfolio Management to upgrade/replace inventory and ensure brand identity compliance
Communicate and manage internal relationships with Area Directors, Brand Leaders, and other stakeholders
Perform competitive and SWOT analyses of the assigned Market Area
Stay informed on industry developments and market trends; adjust strategies accordingly
Build relationships with finance, construction, hotel development, and related communities
Represent Choice Hotels at trade shows, franchise events, and development forums
Lead the full sales cycle — from lead generation and financial vetting to franchise negotiation and contract execution
Maintain a strong pipeline through CRM management and targeted outreach
Collaborate with internal teams to ensure seamless transitions from sale to hotel opening
Qualification
Required
Must reside in or be willing to relocate to the geographic market area (Mid-Atlantic and Northeast)
Alternatively, a strong history of successful B2B sales involving multimillion-dollar products/services through complex sales processes
Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel)
Experience with CRM applications
Strong negotiation and influencing skills
Excellent communication and presentation abilities
Strong interpersonal skills and professional demeanor
Analytical thinking and business acumen
Deep understanding of the hotel industry and competitive brands
Ability to travel up to 75%
Preferred
3–5 years of successful hospitality franchise sales or hotel development/real estate transaction experience in the geographic market area preferred
Bachelor's degree in Business, Marketing, or related field preferred, or equivalent combination of education and work experience
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Company
Choice Hotels International
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2024-06-25Post Ipo Debt· $600M
1996-10-16IPO
Leadership Team
Judd Wadholm
Senior Vice President and General Manager, Core Brands
Noha Abdalla
Chief Marketing Officer
Recent News
2025-12-10
2025-11-19
2025-11-19
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