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BNY · 23 hours ago

Director, Integrated Marketing Operations

New York, NY

Full-time

Onsite

Director/Executive

$127K/yr - $200K/yr

15+ years exp

BNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Director of Integrated Marketing Operations to define and lead the long-term vision for marketing and communications operations, ensuring alignment with business objectives and driving efficiency across global teams.

Financial Services

Responsibilities

Define and lead the long-term vision for marketing and communications operations, ensuring scalability, consistency, and alignment to business and brand objectives

Serve as the department’s lead for Workfront strategy and adoption, driving integration, governance, and process standardization across global teams

Oversee process design and operational frameworks that improve efficiency, transparency, and accountability across campaign activation, reporting and resource management

Partner with planning and analytics teams to enable enterprise-level visibility into marketing capacity, prioritization, and performance

Drive executive reporting and dashboards that connect marketing activity to business outcomes, providing actionable insights for senior leadership

Collaborate with marketing technology and data teams to optimize the end-to-end ecosystem – including Workfront, CRM, analytics, and reporting tools – to enable seamless workflows and measurement

Establish KPIs and performance frameworks that benchmark operational health and guide continuous improvement

Serve as a trusted advisor to senior leaders, translating operational data and insights into recommendations that influence decision-making, investments and resource allocation