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Bacardi · 8 hours ago

Brand Manager – PATRÓN

Miami, FL

Full-time

Onsite

Mid Level

4+ years exp

Bacardi is a leading global spirits company, and they are seeking a Brand Manager for PATRÓN in North America. The role involves leading brand activities, executing consumer programs, and driving brand performance while collaborating with various teams to create impactful marketing strategies.

ManufacturingWine And Spirits

Culture & Values

H1B Sponsor Likely

Responsibilities

Create culture-shaping connections

Lead the development and execution of large-scale experiential activations and partnerships, from music festivals to our heritage cultural moments, ensuring every touchpoint reflects the brand’s ethos and visual identity (BVI)

Oversee the planning, execution, and post-analysis of all experiential brand activations, serving as the on-site brand lead to ensure world-class delivery and consistency with brand strategy

Partner with local commercial teams to activate consumer programs in-market and ensure alignment with Customer Marketing and national priorities

Collaborate with the Media, PR, and Social teams to develop integrated storytelling frameworks that maximize earned, owned, and paid visibility from music and experiential moments

Manage creative agency and production partners to deliver high-impact content that extends brand experiences beyond physical events and fuels ongoing consumer engagement

Identify and cultivate new partnership opportunities that drive relevance with our target consumer, integrating music, culture, and community to strengthen brand affinity

Create iconic brand and growth strategies

Lead all in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence

Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage

Own and manage the brand marketing budget, ensuring strategic allocation of resources across experiential, media, content, and partnership initiatives to maximize impact and return on investment

Champion fiscal discipline and accountability across all initiatives while identifying bold, high-return opportunities to elevate the brand

Provide support and direction in overcoming obstacles to deliver executional excellence of brand plans

Manage and optimize an A&P budget assigned to you and placing bold bets on activities that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities

Qualification

Brand managementExperiential marketingProject managementMarketing analyticsRelationship managementConsumer insightsCreative marketingCommunication skillsTeam collaborationStrategic thinking

Required

Bachelor's degree in marketing or related field required; MBA is ideal and preferred

4+ years of experience in brand management or agency experience leading multiple marketing projects

Proven experience managing large-scale brand activations and/or experiential campaigns

Strong project management skills and the ability to handle multiple projects and deadlines concurrently

Passion for creating memorable, brand-driven experiences for consumers

Excellent relationship management skills, with a proven ability to navigate partnerships and collaborate effectively

Experience in multiple disciplines (e.g. digital, social, experiential, media, sponsorships)

Fundamental understanding of profit drivers and commercial focused approach to brand planning

Ability to analyze available information (e.g. Nielsen data) including the comprehension of the competition and category

Passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results

Ability and willingness to travel 15-20%, including nights and weekends, as required for events

Well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner

Influential communicator with strong interpersonal skills

Excellent written and verbal communication skills

Ability to give presentations in front of small groups of people including executives, Bacardi Primos, vendors and customers

Preferred

MBA is ideal and preferred

Experience in insights and marketing analytics a plus

Experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency; luxury brand experience preferred

Benefits

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Medical, Critical Illness, and Life Insurance

Calm Meditation App subscription (free)

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Company

Bacardi

Glassdoor4.2

Bacardi is a privately held spirits company in the world, producing and marketing internationally recognized spirits and wines.

Founded in 1862

Hamilton, Hamilton, BMU

5001-10000 employees

https://www.bacardilimited.com/

H1B Sponsorship

Bacardi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (1)

2021 (2)

2020 (1)