Marriott International · 2 months ago
Managing Vice President & Category Leader, Select & Midscale
Bethesda, MD
Full-time
Hybrid
Director/Executive
$216K/yr - $382K/yr
14+ years expMarriott International is seeking a dynamic and strategic Managing Vice President & Category Leader for their Select and Midscale Brands to oversee a rapidly growing global brand portfolio. This leader will be responsible for driving brand strength, accelerating growth, and ensuring meaningful guest experiences while guiding new brand launches and integrating existing brands.
Customer ServiceHospitalityHotelTravel
Responsibilities
Lead the global vision, positioning, and strategy for Marriott’s Select and Midscale portfolio, ensuring clarity of purpose, differentiation, and long-term value creation
Serve as the global brand steward responsible for maintaining relevance, competitiveness, and alignment with Marriott’s enterprise portfolio strategy
Oversee the development, performance, and evolution of global brand architectures and strategies, ensuring each brand has a clearly differentiated role within a cohesive portfolio
Ensure global brand standards and guidelines are clearly defined and communicated to deliver a consistent, high-quality guest experience across all markets
Establish clarity around global guardrails while empowering continent teams to localize and execute with agility
Represent Select & Midscale brands externally as the global brand voice at conferences and key events
Monitor global brand performance and help drive measurable improvements in brand health, intent to recommend (ITR), RevPAR, and unit/pipeline expansion
Oversee brand budgets and resource allocation to ensure efficient investment against strategic priorities
Partner with Development to ensure products and brands are differentiated, operationally feasible, and compelling to owners and franchisees — strengthening trust and commercial partnership
Leverage insights and analytics to identify opportunities for growth, optimization, and innovation across the portfolio
Integrate competitive intelligence and cultural insight scanning to anticipate emerging trends and stay ahead of guest expectations and category shifts
Ensure cross-brand consistency where appropriate across categories while protecting each brand’s unique identity
Serve as a global connector for the Select & Midscale categories, leveraging Marriott’s scale to accelerate brand success
Partner closely with Global Design, Operations, and Insights to bring strategies to life through cohesive, insight-led products and experiences
Collaborate with Global Marketing, Digital, Global Partnerships, and Loyalty to ensure brand proof points are consistently expressed across customer channels and touchpoints
Allocate resources effectively across initiatives that drive global brand and portfolio impact
Empower continent and market teams to execute within global guardrails while meeting regional market dynamics and timelines
Support the development and evolution of platforms and capabilities that enable global communication, continent execution, and sharing of best practices
Strengthen enterprise influence through executive communication, strategic storytelling, and effective stakeholder alignment
Champion the creation of innovative, insight-driven products that strengthen guest connection and brand distinctiveness
Foster a test-and-learn culture that integrates design thinking, data, and guest feedback to continually evolve offerings
Lead or oversee the development, launch, and integration of new brands into the portfolio, ensuring strategic and operational alignment
Partner across disciplines to accelerate speed-to-market and ensure operational feasibility from concept to customer experience
Inspire and lead a high-performing, globally connected team that embodies Marriott’s values and champions cross-continent collaboration
Provide day-to-day oversight for shared product teams and cross-functional working groups to deliver global priorities
Develop and mentor brand leaders, building a world-class organization recognized for creativity, commercial impact, and strategic excellence
Foster an inclusive, empowering culture that rewards innovation, agility, and accountability
Shape the next chapter of Select & Midscale brand leadership at Marriott through vision, influence, and enterprise partnership
Qualification
Required
4-year degree from an accredited university in Business Administration, Hospitality Management, Marketing, or related field
Fourteen or more years of relevant professional experience in brand management or related function demonstrating progressive career growth and patterns of exceptional performance
Demonstrated ability to develop and execute comprehensive global brand blueprints and strategies that align with enterprise objectives
Fluent in end-to-end experience design, including integration of brand, product, F&B, and innovation across all customer touchpoints
Preferred
MBA or equivalent advanced degree
Experience managing multi-brand portfolios, ensuring clear differentiation and positioning within a broader ecosystem
Proven ability to lead transformation and inspire teams in large, matrixed organizations
Expertise in aligning brand strategies with Continent and Development priorities to drive revenue and unit growth
Benefits
401(k) plan
Stock purchase plan
Discounts at Marriott properties
Commuter benefits
Employee assistance plan
Childcare discounts
Coverage for medical, dental, vision
Health care flexible spending account
Dependent care flexible spending account
Life insurance
Disability insurance
Accident insurance
Adoption expense reimbursements
Paid parental leave
Educational assistance
Employees will accrue paid sick leave
0.077 PTO balance for every hour worked
Minimum of 9 holidays annually
Company
Marriott International
Marriott International, Inc.
Founded in 1927Milwaukee, Wisconsin, USA
10001+ employees
H1B Sponsorship
Marriott International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (84)
2023 (97)
2022 (77)
2021 (37)
2020 (58)
Funding
Current Stage
Late StageLeadership Team
Anthony Capuano
Chief Executive Officer
Naveen Manga
Global Chief Technology Officer
Recent News
IndiaTimes
2025-11-12
2025-11-09
Company data provided by crunchbase