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Public Citizen · 1 month ago

Social Media Associate

Washington, DC

Full-time

Onsite

Mid Level

$70K/yr - $101K/yr

3+ years exp

Public Citizen is seeking a Social Media Associate to join their Communications Office at a critical political moment. The role involves generating and curating content for social media platforms, creating engaging digital products, and leveraging analytics to optimize digital strategies.

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Responsibilities

Generate, curate, and publish daily content on organization’s social media platforms that align with Public Citizen’s digital goals and build the organization’s brand

Create original memes, graphics, videos and various digital products that amplify and increase the virality of Public Citizen’s digital content

Work closely with Public Citizen’s digital team to implement social media strategies that hit target metrics and make demonstrable impact

Implement a data-first approach by tracking, reporting and leveraging analytics to assess success and optimize campaigns

Closely monitor, report on and respond to breaking news, developing stories that involve Public Citizen work areas, and trends in the social media landscape

Fulfill social media requests from departments and teams

Perform research on benchmark trends and audience demographics and preferences

Work with Public Citizen departments and cross-organizational coalitions to develop joint strategies and content for social media campaigns

Co-manage Public Citizen’s social media calendar with the digital team

Coordinate trainings with departments within Public Citizen on best practices for social media

Write scripts, film, and edit compelling Instagram reels and TikTok videos to elevate organizational priorities and brand

Manage content production on Public Citizen’s Substack page

Review and edit content from staffers’ personal accounts as needed

Manage organization’s TikTok account and interact with other pages and comments through text or video response as needed

Manage influencer outreach database and execute targeted outreach to organizations, influencers, and politicians to elevate Public Citizen’s content

Represents organization through dynamic video content on Tiktok and Instagram

Other duties as assigned

Qualification

Digital communicationsSocial media content creationAnalytics proficiencyGraphic designVideo editingResearch skillsDetail-orientedCreative thinkingTeam collaboration