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Marriott International · 1 month ago

Senior Director, Global Portfolio & Creative Strategy

Bethesda, MD

Full-time

Hybrid

Director/Executive

$147K/yr - $224K/yr

12+ years exp

Marriott International is the world’s largest hotel company, and they are seeking a Senior Director for Global Portfolio & Creative Strategy. This role is responsible for leading the global creative and content strategy for Marriott Bonvoy, overseeing brand architecture, building portfolio storytelling, and executing integrated campaigns to enhance brand equity and customer loyalty.

Customer ServiceHospitalityHotelTravel

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Support brand evolution including purpose, positioning, architecture, toolkits, narrative and creative expression over time

Co-create a global 3-year marketing roadmap to drive brand consideration, preference and engagement of Marriott Bonvoy among multiple audiences around the world

Lead the annual GTM planning, editorial calendar and execution in partnership with Insights, Strategy, Hotel Brands, Co-Brand, Loyalty and Partnerships Teams to leverage the power of the entire enterprise

Lead IMC teams (including the IAT) to develop breakthrough, culturally relevant, high impact campaigns from concept through execution and scaling across in key source markets around the world

Partner with Continent Teams and others across the enterprise to pull through IMC plans – including providing frameworks, toolkits and work sessions to drive adoption

Explore new opportunities to establish the brand as a leader in culture and at the forefront of innovation to drive unaided awareness, efficient recruitment, lifetime value and brand equity (i.e., cultural tent pole moments, celebrity collabs, AI, etc.)

Lead a team of global marketers to build, plan and execute Global 360 IMCs from concept through execution

Lead monthly connects with Continent Sr. Directors and Teams to ensure strategic and creative visibility/alignment

Support and lead internal and agency relationships

Foster an inclusive and collaborative team culture, where global and continent teams operate as one team as an extension of each other

Explore opportunities to drive creative effectiveness and productivity across workstreams

Partner with Global Strategy and Insights teams to measure and report out creative performance

Qualification

Global brand architectureIntegrated marketing strategyCreative content developmentTeam leadershipBudget managementMarketing strategyCultural awarenessCollaborationCommunication

Required

Bachelor's degree from an accredited college or university in Advertising, Marketing, or Design

Twelve or more years' relevant professional experience leading global brand architecture and creative platforms via integrated marketing strategy, 360 IMC plans and campaigns with progressive leadership roles

Experience leading with influence and navigating a complex and matrixed organization around the world to align on global creative and content strategy, development and execution

Experience working with internal and external creative agencies, and leading integrated agency briefings and production timelines

Experience leading a team that delivers creative platforms, toolkits, and 360 integrated marketing campaigns across traditional advertising, social/influencer marketing, editorial and other forms of content to drive high business and cultural impact

Experience leading annual planning, development research, marketing strategy, creative and content development, media and performance measurement

Preferred

Experience effectively managing a budget and driving results to meet goals and KPIs

MBA

Benefits

401(k) plan

Stock purchase plan

Discounts at Marriott properties

Commuter benefits

Employee assistance plan

Childcare discounts

Coverage for medical

Dental

Vision

Health care flexible spending account

Dependent care flexible spending account

Life insurance

Disability insurance

Accident insurance

Adoption expense reimbursements

Paid parental leave

Educational assistance

Paid sick leave

0.077 PTO balance for every hour worked

Minimum of 9 holidays annually

Company

Marriott International

Glassdoor4.0

Marriott International, Inc.

Founded in 1927

Milwaukee, Wisconsin, USA

10001+ employees

https://www.marriott.com/hotels/travel/mkeak-hotel-metro-autograph-collection/

H1B Sponsorship

Marriott International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (101)

2024 (84)

2023 (97)

2022 (77)

2021 (37)

2020 (58)