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Vensure Employer Solutions · 1 month ago

Marketing Data Analytics Manager - GA - On Site

Duluth, GA

Full-time

Onsite

Senior Level

5+ years exp

Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector. As a Manager of Marketing Analytics, you'll be responsible for reporting on the entire marketing funnel and providing actionable insights from data analysis, while collaborating with various teams to optimize technology for reporting.

Customer ServiceFinancial ServicesHuman ResourcesRisk Management

Responsibilities

Be the centralized owner of the Marketing data in the CRM, which includes stabilizing the data environment in conjunction with the Sales Ops and Marketing Ops teams, providing organizational comprehension of database and CRM components, and ensuring data-driven capabilities are leveraged in marketing and sales efforts

Analyze marketing and sales data to identify trends, patterns, and insights

Create and maintain dashboards and reports to track key performance indicators (KPIs)

Help prepare weekly, monthly and quarterly department business review and ad hoc report requests for Business Units and Marketing Leadership Team

Help in maintaining the integrity of marketing and CRM databases by with data hygiene processes, conducting data appending, performing system audits, and enforcing governance measures

Monitor and analyze the performance of marketing campaigns

Proactively identify areas for improvement with tracking and assist teams with strategies and implementation to optimize

Work closely with the marketing team to refine targeting and messaging based on data insights

Collaborate with Digital & Technology team, Sales Operations Team and Sales Analytics team in integrating marketing systems with other business systems

Own implementation and oversight of Marketing data into organization business intelligence platform

Qualification

Data analytics proficiencySQL databasesPower BIData visualizationSalesforce.comMarketing experienceStatistical model buildingMicrosoft OfficeCritical thinking

Required

Data analytics proficiency

Critical thinking for effective problem-solving

Must be able to handle multiple projects simultaneously without compromising the accuracy and precision

Conceptual and practical handling of SQL databases along with database querying languages

Data visualization

Experience in marketing and/or product management

Experience with data analysis and mapping

Experience in statistical model building

Proficiency with Microsoft Office, including Word, Excel, and PowerPoint

Proven experience with digital revenue attribution and customer segmentation

Hands-on work with Power BI or other Business Intelligence Tools

Hands-on experience working with marketing data, including advertising, web analytics and email data sources

Deep working knowledge of Salesforce.com including reporting

Bachelor's degree in business, marketing, computer science, or a related field

A minimum of five years of experience in a global organization handling and analyzing large data sets

Company

Vensure Employer Solutions

Vensure Employer Solutions is a privately owned professional employer organization (PEO) headquartered in Chandler, Arizona, with offices in Sarasota, Florida, and Duluth, Georgia.

Founded in 2004

Chandler, Arizona, USA

1001-5000 employees