Think Academy U.S · 2 months ago
Video Director
San Jose, CA
Full-time
Onsite
Entry, Mid Level
$30/hr - $50/hr
1+ years expThink Academy US is an education technology company focused on providing K-12 extra-curricular learning services. The Video Director will be responsible for creating educational and marketing videos, from concept development to production and delivery, ensuring clear communication of course value to parents.
Education Management
Responsibilities
Content Planning & Ideation
Understand course objectives, student learning characteristics, and parent pain points to identify key topics for video creation
Develop monthly content plans covering multiple formats (e.g., teaching demos, parent stories, study tips, event previews)
Participate in planning meetings to align themes with marketing and teaching priorities
Scriptwriting & Production Coordination
Translate educational content into clear, engaging, and easy-to-follow scripts
Define logical structure, pacing, and key visual elements for each video
Coordinate shooting schedules and resources with teachers, videographers, and editors
Oversee on-site filming to ensure accuracy, smooth delivery, and high visual quality
Multi-Platform Adaptation
Adapt video content for various platforms (website, YouTube, Xiaohongshu, WeChat Channels, etc.), optimizing tone and rhythm for each
Collaborate with designers, editors, and marketing teams to maintain visual and brand consistency
Monitor content performance metrics (completion rate, retention, conversion) and recommend improvements
Project Execution & Knowledge Management
Manage video production timelines and deliverables across departments
Build and maintain a structured script, footage, and template library
Conduct post-project reviews to summarize learnings and continuously improve workflow efficiency
Qualification
Required
Bachelor's degree or above in Media, Education, Marketing, or a related field
1-3 years of experience in video directing, scripting, or content planning; experience in the education industry or knowledge-based content is preferred
Strong storytelling and scriptwriting skills with a solid understanding of video narrative structure
Excellent communication and coordination skills to work across teaching, design, editing, and marketing teams
Basic understanding of video production processes including filming, editing, motion graphics, and marketing teams
Sensitivity to educational content and the ability to transform complex concepts into accessible and relatable stories
Fluency in Mandarin is required
Preferred
Experience in K–12 educational or competition-related content production
Understanding of social media algorithms and short-video growth strategies; experience in building or growing an account from scratch
Proven ability to manage end-to-end production with strong quality control
Familiarity with AI-assisted video creation, interactive learning content, or innovative teacher-led video formats
Benefits
401k
Health, Vision, and Dental Insurance (depending on eligibility)
Company
Think Academy U.S
Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase