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Ascension · 9 hours ago

Sr. Director-Product Management (Digital Acquisition Channel)

United States

Full-time

Remote

Director/Executive

$146K/yr - $248K/yr

8+ years exp

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care. The Senior Director, Product Management (Digital Acquisition Channel) is responsible for shaping and executing the strategy for Ascension’s web products to drive growth and improve patient experiences through innovative digital tools.

CharityHealth CareHospitalNon Profit

H1B Sponsor Likely

Responsibilities

Define and communicate a strong, clear direction for the product area

Drive key business metrics, including revenue, user growth, and engagement

Stay current with healthcare trends, digital health technologies, and regulatory changes

Leverage competitive analysis and market research to identify opportunities

Collaborate with Engineering, Experience Design, Analytics, Marketing and Business Operations

Build and maintain strong relationships with key stakeholders across the organization

Use best-in-class product development and management practices

Champion user-centered design principles and ensure consumer empathy drives development

Lead search and discovery, funnel optimization, and data-powered product experiences

Guide the integration of emerging technologies into product offerings

Manage the product development budget and resources efficiently

Define, track, and report on key performance indicators (KPIs)

Make data-driven decisions using both qualitative and quantitative insights

Optimize product performance based on user feedback and analytics

Ensure financial targets are met and resources are allocated effectively

Drive growth metrics and lifecycle optimization

Lead and mentor a team of world-class product managers

Foster product managers growth and development

Build high-performing, inclusive teams biased toward action

Insure the team's insatiable curiosity for data, constantly seeking to uncover the "why" behind outlying metric

Create a supportive culture that encourages innovation and collaboration

Promote knowledge sharing and best practices across teams

High level of leadership, critical thinking and clear communication abilities that provide significant direction to the performance of multiple product teams

Qualification

Digital product managementConsumer acquisition platformsWeb project leadershipPerformance marketingContent Management SystemsCustomer Data PlatformsData-driven decision makingCommunication skillsLeadership skillsTeam mentoring

Required

Experience building high traffic, complex consumer facing websites leveraging modern marketing technologies, like Content Management Systems, Customer Data Platforms and analytics suites

Experience leading large-scale web projects (redesigns, migrations, new content initiatives)

Understanding of paid & organic performance marketing along with AI search and their impact on web conversions

Extensive experience in front-end and back-end website capabilities, platforms, and service-oriented architecture

Translate consumer psychology, data insights, and creative direction into actionable UX improvements

Track record of defining, building, or leading marketplace or consumer product functions

Strong communication, presentation and leadership skills

Experience managing product managers with demonstrated success in developing talent

Bachelor's degree preferred

4+ years people management experience

8+ years experience in digital/web product management

High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

Company

Ascension

Glassdoor3.4

Answering God's call to bring health, healing and hope to all.

Founded in 1999

St Louis, Missouri, USA

10001+ employees

https://healthcare.ascension.org

H1B Sponsorship

Ascension has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (9)

2024 (7)

2023 (1)

2022 (3)