Ramp Talent · 1 month ago
Performance Marketing Manager
Filevine is a company seeking a results-oriented Performance Marketing Manager to support the planning, execution, and optimization of digital marketing campaigns across multiple channels. This role focuses on driving pipeline through paid media and requires strong analytical and organizational skills to manage multi-channel campaigns while collaborating with various teams.
Information TechnologyInternet
Responsibilities
Plan, execute, and optimize paid campaigns across Google Ads, social platforms, display networks, and programmatic channels
Support ABM initiatives by executing targeted campaigns for high-value accounts
Assist with awareness and connected TV campaigns as needed
Manage and optimize affiliate or partner advertising programs
Conduct A/B testing on creatives, copy, and landing pages to improve performance
Monitor campaign performance and provide regular reporting on KPIs such as CPL, ROAS, conversion rates, and pipeline contribution
Analyze trends and identify opportunities to improve campaign efficiency and effectiveness
Collaborate with analytics teammates to ensure proper tracking, attribution, and data integrity across campaigns
Partner with content, creative, and product marketing teams to develop compelling ad assets and messaging
Work closely with the sales organization to support ABM campaigns and optimize lead quality
Coordinate with finance on budget tracking and forecasting for paid campaigns
Collaborate with external vendors or agencies when needed to support campaign execution
Qualification
Required
3–5 years of experience in digital marketing with a focus on demand generation and paid acquisition
Hands-on experience managing campaigns across Google Ads, paid social platforms, and display/programmatic channels
Strong understanding of analytics and reporting tools (e.g., Google Analytics, HubSpot) and basic familiarity with attribution models
Data-driven mindset with the ability to interpret results and make optimization recommendations
Excellent communication and collaboration skills, with the ability to work effectively across marketing, sales, and analytics teams
Preferred
Experience in vertical SaaS or legal tech environments is a plus