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The Campbell's Company · 8 hours ago

Senior Manager, Consumer Insights

Camden, NJ

Full-time

Onsite

Senior Level, Lead/Staff

$138K/yr - $198K/yr

8+ years exp

The Campbell's Company is a well-established brand known for its iconic food products. The Senior Manager, Consumer Insights will drive strategic decision-making across a brand portfolio by leveraging consumer insights and data to inform brand positioning and innovation strategies.

Food and BeverageFood ProcessingManufacturingMeat and PoultryRecipesSnack Food

Responsibilities

Lead through Insights that illuminate possibilities, Inspire Action and Integrate with business priorities

Illuminate possibilities by connecting multiple sources of data and insights to paint the big picture

Inspire action through empathy, storytelling, and clear solutions that put real people first

Integrate with the business priorities, processes, the Insight team and multifunctional partners

Envision and execute the consumer learning agenda to maintain and expand key brands’ unique positionings and their expansive portfolios

Drive insight-led winning product renovation, industry-leading communications, and best-in-class shop-ability (graphics/shelving) to meet and exceed expectations across key moments

Be the voice of the consumer within the category teams to ensure objectivity in decision making and build empathy within the organization

Drive innovation thought leadership across the category to develop a strong pipeline within our total addressable markets, from idea sourcing through to commercialization and ensuring in-market success

Deliver best in class foundational insights that serve as the bedrock for top performing ideas and concepts through the product lifecycle

Scan the landscape for emerging trends and competitive activity to ensure external dynamics are influencing key business activities

Qualification

Consumer InsightsPrimary ResearchSecondary ResearchMBAFoodBeverage CPGPeople AgilityEmpathyStorytelling

Required

BA degree with preference for an MBA

8+ years previous Insights experience

High learning and people agility

Proven expertise in driving impact from primary and secondary research

Preferred

MBA a plus

Food and beverage CPG experience a strong plus

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell’s offers unlimited sick time along with paid time off and holiday pay.

If in WHQ – free access to the fitness center.

Access to on-site day care (operated by Bright Horizons) and company store.

Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.