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Nexstar Media Group, Inc. · 2 hours ago

Digital Marketing Strategist

Las Vegas, NV

Full-time

Onsite

Mid, Senior Level

2+ years exp

Nexstar Media Group, Inc. is seeking a Digital Marketing Strategist to join their sales team at KLAS 8 News Now in Las Vegas. This role involves collaborating with sales managers and account executives to develop and grow new digital advertising revenue while becoming a subject matter expert on various digital advertising tactics.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Collaborate with sales team on digital strategy, proposal development, client service and performance reports for key accounts

Develop and present customized multichannel digital advertising plans. Pitch and close new accounts together with other team members and on your own

Provide regular follow-up reporting to clients using detailed analytics

Assist clients with issues related to campaign measurement and performance

Develop a file of success stories and case studies to share with the sales team

Prospect, qualify, develop, close, and grow new business

Connect with new business prospects using in-person sales calls, phone calls, emails and social media messages

Share knowledge of digital media products and marketing trends during sales training meetings

Assist sales management team with special projects related to digital sales

Other duties as assigned

Qualification

Digital advertising tacticsSales experienceDigital video advertisingMicrosoft OfficePresentation skillsTime managementCreative designClient serviceCampaign measurementBusiness development

Required

Sales experience is required

Comprehensive knowledge and practical application of digital media tactics, targeting capabilities and analytics

Excellent presentation skills - Ability to write, design and deliver clear and concise information in a creative and compelling format

Adept at discussing detailed topics with key decision makers

Time management skills are essential to success in this role

Ability to efficiently produce high quality documents in Microsoft Office including PowerPoint and Excel

Professional appearance is a must

Reliable transportation, valid driver's license and a satisfactory driving record

Bachelor's degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience

Minimum of 2 years of experience in advertising sales OR a minimum of 5 years in a business-to-business digital marketing role