General Medicine · 2 months ago
Growth Marketing Manager, Paid & Organic
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
4+ years expGeneral Medicine is seeking an experienced and data-driven Growth Marketing Manager to join their expanding marketing team. This role focuses on managing and optimizing paid social campaigns while also developing the brand's organic social strategy, requiring collaboration with creative teams to enhance brand engagement across platforms.
Health CareMedicalmHealth
Responsibilities
Strategically plan, execute, and scale paid social campaigns across platforms such as Meta and TikTok, managing budgets to grow reach and engagement efficiently
Monitor campaign performance daily, weekly, and monthly, adjusting strategies to maximize efficiency and profitability. Develop and present performance reports with actionable insights and recommendations
Collaborate with creative partners to ideate and produce engaging ad assets that drive brand awareness and engagement. Ability to think outside of the box to develop innovative ways to reach potential consumers through social media
Maintain a strong understanding of cultural and social media trends, including how brands are converting and engaging users through social channels. Stay up to date on changes to key platforms or algorithms
Design and manage testing roadmaps, launch schedules, and optimization timelines for new campaigns and product launches
Guide the development of the social content calendar and manage the brand's paid and owned content factory, including organic social, paid social and paid influencer marketing
Oversee the end-to-end execution of influencer campaigns, including strategy, sourcing, contracting, briefing and finalizing content
Over time, support the expansion of our media activities into new channels
Qualification
Required
You have 4–6 years of hands-on experience in paid marketing for a brand, agency, or startup — with direct responsibility for paid social programs, and a strong grounding in organic and influencer marketing as well
You bring a performance marketing mindset: comfortable with budgeting, A/B testing, audience segmentation, conversion tracking and optimization
You are both creative and analytical: you craft compelling stories and assets, and you translate data into insights and recommendations to improve performance
You are highly organized and a strong project manager: you manage multiple campaigns and calendars simultaneously and keep things moving in a fast-paced environment
You are entrepreneurial, proactive, and hands-on: you roll up your sleeves, operate both independently and collaboratively, and thrive in a startup-like setting
You stay current on social media trends, new platform features, algorithm changes, cultural/social behaviors, and influencer ecosystems — and you leverage that knowledge to keep your brand ahead
You have experience managing influencer relationships and programs (either in-house or via agency/partners) and understand how influencer + creator content complements paid and organic campaigns
Excellent communication skills (written and verbal) and comfort presenting to senior stakeholders
Preferred
You have experience in healthcare, telehealth, or HIPAA-regulated environments and understand the nuances of communicating in clinical contexts
Company
General Medicine
General Medicine is a newly launched, nationwide healthcare platform.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$32MKey Investors
Matrix
2025-05-22Series A· $32M
Leadership Team
Ashwin Muralidharan
Cofounder and CEO
Elliot Cohen
Co-founder / Exec Chair
Recent News
2025-12-16
Fierce Healthcare
2025-11-21
Company data provided by crunchbase