GE Appliances, a Haier company · 1 month ago
Principal Business Development Sales Manager- Air and Water
GE Appliances, a Haier company, is the fastest-growing appliance company in the U.S. They are seeking a Principal Sales Manager for Business Development to drive growth in the HVAC product category across the Western territory. The role involves collaborating with sales teams, onboarding new distributors, and executing sales strategies to enhance HVAC sales performance.
Consumer Goods
Responsibilities
Sell the entire portfolio of HVAC products to new and existing customers, including national and regional distributors, and other channels as needed to create volume and establish the industry presence
Identify and pursue new distributors or undefined business opportunities to grow the territory
Work with regional Area Sales Managers and sales leadership to drive new distributor onboarding and accelerate existing customer performance through direct and indirect efforts
Establish credibility as the sales expert and champion for HVAC products and programs across the region and company
Execute and achieve all product-specific sales plans
Collaboratively develop and introduce customer-specific programs and marketing support strategies to drive profitable sales
Prepare and deliver training and product presentations to communicate the GEA Air & Water value story
Utilize sales tools and demonstrate proficiency in analyzing sales data
Resolve customer issues promptly and accurately while maintaining credibility and trust
Qualification
Required
Seven (7) years of outside sales experience
5+ years of industry-specific experience with HVAC equipment
Proven ability to build strong, long-lasting relationships with customers, management, and peers based on credibility and trust
Proficient communication, presentation, organizational, and negotiation skills
A natural team player comfortable working in a highly collaborative environment alongside regional Area Sales Managers and National Account Managers
Ability to travel within the territory
Preferred
Bachelor's degree from an accredited college or university
Business development experience
Previous Plumbing or HVAC industry sales experience with a distributor, third-party rep firm, or OEM manufacturer for HVAC equipment
Experience developing and implementing sales territory growth plans through multiple channels
Competitive and tenacious mindset with the ability to devise solutions to complex problems
Commitment to building a strong foundation for long-term success in the role
Company
GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S.
Funding
Current Stage
Late StageLeadership Team
Recent News
2026-01-09
Lane Report | Kentucky Business & Economic News
2025-11-23
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