We Are Rosie ยท 1 month ago
Associate Media Director - Programmatic Buying
United States
Full-time
Remote
Senior Level
$65/hr - $70/hr
6+ years expWe Are Rosie is a marketing and advertising agency seeking an Associate Media Director specializing in Programmatic Buying to lead operations for a higher education client. This role involves overseeing a team of Platform Buyers, managing multi-channel programmatic execution, and ensuring campaign success in achieving enrollment goals.
AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media
Responsibilities
Lead and mentor a team of 3-5 Platform Buyers responsible for hands-on-keyboard campaign execution across DSPs and social platforms
Provide clear strategic direction while empowering team members to execute with autonomy
Conduct regular performance reviews, skill development sessions, and career growth conversations
Foster a culture of testing, learning, and optimization within the buying team
Balance team management responsibilities with collaborative, hands-on involvement in strategic campaign decisions
Ensure team accountability for on-time, on-budget, high-quality campaign execution
Oversee multi-channel programmatic buying operations across video (CTV/OLV), audio (streaming/podcast), display (programmatic), and social platforms
Develop advanced optimization strategies that push performance boundaries and align with enrollment recruitment goals
Provide strategic direction on campaign design, audience targeting, creative approaches, and platform utilization
Partner with planning, analytics, and client teams to ensure campaigns align with institutional objectives and KPIs
Make data-driven decisions on budget allocation, platform mix, and tactical pivots to maximize enrollment outcomes
Ensure adherence to best practices, timelines, and quality standards across all buying operations
Serve as primary buying contact for higher education client, building trust through expertise and results
Present campaign performance, optimization strategies, and recommendations to client stakeholders with confidence
Translate complex programmatic concepts into clear insights that demonstrate value and impact on enrollment
Manage client expectations while advocating for innovative approaches and necessary optimizations
Provide valuable feedback and strategic POVs that inform broader media strategy and planning
Develop and maintain strong relationships with platform technology partners (Google, Amazon, Meta, Snapchat, TikTok, etc.)
Stay current on platform updates, new features, and beta opportunities relevant to education marketing
Identify and evaluate new technologies, data sources, or tactics that could drive enrollment results
Negotiate preferred access to inventory, beta features, or added value opportunities
Ensure team leverages full platform capabilities and stays ahead of industry changes
Set performance expectations and ensure campaigns achieve delivery and KPI goals (inquiries, applications, enrollments)
Guide advanced analytics approaches including attribution modeling, incrementality testing, and audience analysis
Review and approve weekly, monthly, and quarterly performance reports before client delivery
Identify trends, risks, and opportunities in campaign data; translate findings into strategic recommendations
Contribute to process improvements that enhance efficiency, quality, or performance outcomes
Qualification
Required
6+ years of professional experience in digital media buying with focus on programmatic and social platforms
2+ years managing teams responsible for hands-on-keyboard campaign execution
Advanced expertise across programmatic DSPs (DV360, Amazon DSP) and social platforms (Meta, Snapchat, TikTok, LinkedIn)
Deep understanding of digital advertising ecosystem including supply paths, data strategies, and measurement approaches
Proven track record achieving performance goals and driving measurable business results
Strong analytical capabilities with ability to translate data into strategic insights
Excellent presentation and communication skills for C-level stakeholder interactions
Demonstrated leadership abilities including coaching, conflict resolution, and team development
Bachelor's degree in marketing, communications, business, or related field
Preferred
Experience in higher education marketing, student recruitment, or education services strongly preferred
Strategic vision combined with operational excellence in programmatic buying
Understanding of higher education recruitment challenges, enrollment funnel, and category dynamics
Expertise reaching Gen Z audiences through programmatic and social channels
Ability to manage up, down, and across organizational structures effectively
Solutions-oriented leadership style that empowers team while ensuring accountability
Track record of process innovation and operational improvement
Passion for media innovation and staying ahead of industry trends
Company
We Are Rosie
We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Align Capital Partners
2021-12-21Private Equity
Leadership Team
Jeff Levick
Chief Executive Officer
S
Stephanie Nadi Olson
Founder // Exec Chair of the Board
Recent News
2025-08-07
2024-04-06
Company data provided by crunchbase