Director, Performance Marketing Strategy jobs in United States
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INNOCEAN USA · 1 month ago

Director, Performance Marketing Strategy

positionHuntington Beach, CA, USA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$166K/yr - $178K/yr
date8+ years exp

INNOCEAN USA is a global creative agency dedicated to enhancing client interactions in the digital world. They are seeking a visionary Director of Performance Marketing Strategy and Analytics to lead business modeling and data analytics for a luxury automotive brand, focusing on performance marketing strategy and analytical expertise.

AdvertisingMarketing

Responsibilities

Develop and implement omnichannel marketing strategies that will meet or exceed client sales and performance targets
Lead the CRM strategy, enhancing customer lifecycle management, acquisition, retention, and loyalty, while providing strategic insights at every stage of planning, execution, analysis, and optimization
Work with media teams to optimize channel performance in ways that drive brand perception
Spearhead the identification and adoption of technology and data solutions that will enhance the customer experience while continually optimizing business performance metrics
Shape and execute the digital analytics strategy, ensuring alignment with the overall business objectives
Build and manage a high-performing analytics team capable of generating actionable insights
Maintain data governance standards across all analytic platforms for quality, integrity, and consistency
Develop and oversee reporting and visualization tools, including comprehensive dashboards and reports for omnichannel stakeholders
Innovate by staying abreast of the latest tools, techniques, and methodologies in analytics, incorporating these into the team’s workflow

Qualification

Performance marketingData analyticsCRM strategyAnalytic toolsProject managementCommunication skillsProblem-solving skillsTeam management

Required

Bachelor's degree in Analytics, Statistics, Computer Science, Marketing, or a related field
8+ years of experience in performance marketing, revenue management, analytics and/or data science, with a minimum of 3 years in a leadership role
Proficiency with analytic tools (e.g., Adobe, GA4, Tableau, Power BI, SQL, R, Python) and data warehousing solutions
Exceptional analytical, quantitative, and problem-solving skills
Demonstrated ability to communicate data findings to influence business strategy
Expert-level task/project management skills are a must
Excellent communication skills with ability to interact with clients and internal stakeholders to clearly articulate strategic direction

Preferred

Master's degree
3+ years of automotive and/or luxury brand experience

Benefits

3 PPO Medical Plans through Anthem to choose from at low cost
Free Dental and Vision
401k - up to 6% match at .70 cents on the dollar
Wellness reimbursement program
Company paid short- and long-term disability, and basic life
Generous PTO
On-site Barista
Beautiful campus across from the Pacific Ocean

Company

INNOCEAN USA

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Glassdoor3.9
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Mission: We are explorers.
dateFounded in 2005
location
Huntington Beach, California, USA
people-size201-500 employees
web-link
http://www.innoceanusa.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Steve (Ilsoo) Jun
CEO/President
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Cindy Scott
Chief Strategy Officer (CSO)
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Recent News

Media Post
CEO Switch At Innocean As Company Veteran Kim Takes The Reins
2025-10-30
Korea Herald
Innocean names creative chief as new CEO
2025-10-29
Korea Herald
Innocean names US advertising veterans to drive American expansion
2025-09-16
Company data provided by crunchbase