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Riboli Family Wines · 1 hour ago

Associate Brand Manager

Los Angeles, CA

Full-time

Onsite

Mid Level

$75K/yr - $85K/yr

3+ years exp

Riboli Family Wines is a four-generation, family-owned winery recognized as one of America's fastest-growing wine producers. The Associate Brand Manager is responsible for maintaining brand consistency and driving engagement across key portfolio brands, developing marketing initiatives, and collaborating with internal teams to enhance brand awareness and business results.

ManufacturingRetailWine And SpiritsWinery

Responsibilities

Maintain consistency in brand appearance and execution across all consumer touchpoints

Participate in regular strategy and brand team meetings, contributing creative ideas to improve sales and brand engagement

Develop and track KPIs for marketing campaigns, analyzing performance and providing actionable insights

Research innovative ways to increase brand engagement and consumer connection

Assist in executing 360° marketing programs and in-store point-of-sale (POS) materials for key brands

Partner with trade marketing team to manage coupon programs and promotional offers

Collaborate with sales team to support customized programs for chain and on-premise accounts

Manage e-commerce newsletters and promotional offers to drive online traffic and DTC sales

Support and manage wine club communications, offers, and member engagement initiatives

Pull weekly sales, social, and digital reports, analyzing data and providing actionable insights

Track campaign performance against established KPIs

Coordinate internal creative projects (brochures, printed and digital materials) from initiation through production

Manage external creative service requests, overseeing timelines, print production, and delivery

Update and manage all brand-related assets on Brandfolder

Work collaboratively with digital media team, providing regular updates for strategic geotargeting

Manage and inspire agency partners to ensure brands are represented accordingly

Ideate, create, and manage creative content for all social media platforms, upholding brand identity

Leverage social marketing platforms (e.g., Sprout) strategically to maintain comprehensive content calendars

Execute social community management, responding to consumer comments and questions in brand tone of voice

Involved in all social media advertising across Facebook and Instagram

Update and maintain brand websites, ensuring content accuracy and brand alignment

Qualification

Marketing experienceWine industry experienceAnalytical skillsMicrosoft 365 proficiencyMarketing platforms proficiencyCopywriting skillsProject management skillsInterpersonal skillsProblem-solving skillsTeam collaboration