OMD · 2 months ago
Manager, Digital Activation
New York
Full-time
Onsite
Mid Level
$50K/yr - $95K/yrOMD is the Cannes Lions 2024 Media Network of the Year and a leader in the media industry with over 12,000 employees globally. The Manager, Digital Activation is responsible for strategic planning and campaign execution for assigned clients, overseeing the implementation of digital campaigns and training team members on optimization strategies and best practices.
AdvertisingCommunications InfrastructureDigital MediaMarketingSocial Media
Responsibilities
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Associate Director
Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
Maintain and organize campaign-specific materials in team’s shared drive
Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates
Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems
Communicate to creative teams if there is risk of not launching on time on various platforms
Master media buying-related technologies, including DSPs and social platforms
Understand client performance objectives and develop successful strategies to meet them
Hands-on execution and in-the-field management of client campaigns
Strong understanding of best practices and when to apply them on client campaigns
Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
Translates advanced campaign goals to optimization tactics across all platforms
Executes advanced QA standards across assigned campaigns
Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools
Qualification
Required
Understanding of Linear Upfront and Scatter Investment
Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT
Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
Skilled in negotiation tactics
Ability to multi-task and work under pressure
Strong analytical thinking and mathematical skills. Skilled in excel, pivot tables, V look ups etc
Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP
Excellent communication and writing skills
Ability to organize and manage detailed work
Strong project management skills
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results.
Founded in 1996
10001+ employees
H1B Sponsorship
OMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (20)
2022 (12)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Angela Knibb
Partner, Digital
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