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Universal Studios Hollywood · 6 hours ago

Sr Mgr IP Partnerships & Brand Assurance

Universal City, CA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $135K/yr

5+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Senior Manager for IP Partnerships & Brand Assurance. This role involves overseeing IP partner relationships, integrating marketing programs, and ensuring adherence to global brand guidelines at Universal Studios Japan.

Location Based ServicesMusic

Responsibilities

Develop and maintain relationships with international and domestic intellectual property (IP) and licensing partners for the review, approval and use of IP in the destination’s marketing creative, products and experiences

Serve as the IP brand expert to review and advise the local marketing team in the preparation and submission of materials to IP and licensing partners

Coordinate with IP partners on presentations of their respective film/TV/product launches to the local teams to foster development of synergistic products and experiences within the destination as well as cross-promotional opportunities in key trip-driving markets

Engage with both local and US-based legal teams to ensure adherence to licensing parameters and IP partner brand guidelines

Co-Lead Strategy & Creative Review sessions ensuring long-term planning, UDX alignment and best practices sharing. Drive the agenda with local marketing teams to review and schedule topics for follow up discussion with the US-based leadership team and other destinations

Provide expertise and guidance on USJ symphony planning and execution with UFEG, UP&E, Universal affiliates in Japan and UDX destinations

Serve as brand steward to establish and maintain UDX’s global brand standards across the destinations by applying knowledge and established practices while understanding the local market’s cultural idiosyncrasies to advise on the local teams’ programs

Review materials to ensure UDX Brand guidelines are being met and that creative is in line with UDX brand standards. Give direction back to USJ team, and escalate challenges to UDX Leadership and Legal as needed

Provide input and guidance on activities as UDX best practices

Act as the first layer of review for nomenclature and translation of consumer-facing English-language materials to ensure brand fit including appropriateness of language and intended message; proofread and advise on local language if possible

Actively participate in the Global Brand Assurance sessions to share activities, ideas and learnings for the forward development of the UDX umbrella brand and the destination sub-brands

Collaborate with global peers to identify efficiencies and opportunities for global consistency for products and experiences

Attend in-person or virtual cross-functional marketing meetings to be fully aware of key marketing activities and resulting business performance against respective KPIs

Understand the destination’s socio-cultural, economic, technological, geographic and political environments in order to provide context to the observed business performance and challenges

Share knowledge and past experiences to assist the local destinations in planning holistic integrated marketing campaigns

Develop and maintain localized versions of UDX’s global workflow processes to maximize efficiencies, consistency and stakeholder visibility

Consult with US-based leaders and peers as needed to provide best practices from a global perspective for core disciplines and invite subject experts from other destinations to facilitate better understanding of subject matter and effective planning

Qualification

Marketing PartnershipsBrand AssuranceProject ManagementMicrosoft 365Fluent in JapaneseDiplomacyAdvanced CommunicationNegotiationCritical ThinkingCreative ThinkingTeamworkAdaptability

Required

Bachelor's degree from a four-year college or university required or equivalent combination of education and experience

5+ years of experience in Marketing/Advertising, Legal, Theme Park/Live Entertainment Administration; Licensing or equivalent combination of education and experience

Based in Los Angeles

Fluent in Japanese with frequent travel to Osaka

Advanced planning, project management and organizational skills

Advanced written and oral communication skills

Advanced diplomacy and negotiation skills

Critical thinking, proven problem solving and analytical skills

Ability to handle multiple tasks and projects at a time

Creative thinker with the ability to retain details and anticipate project needs

Detail oriented and able to provide clear direction

Focus on teamwork and adaptability

Ability to be flexible while ensuring compliance is not compromised

Current on intellectual property and theme park industry trends