YMCA of the USA · 6 hours ago
Membership and Marketing Director
Oskaloosa, IA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expYMCA of the USA is a mission-driven organization looking for a Membership and Marketing Director to lead their efforts in growing and retaining membership while enhancing community engagement. This role involves strategic planning and execution of marketing initiatives that support the YMCA's mission of youth development, healthy living, and social responsibility.
Career PlanningCommunities
Responsibilities
Lead all membership operations, including recruitment, retention, onboarding, and member engagement strategies
Develop and implement marketing plans that align with organizational goals, promote programs and services, and increase visibility in the community
Oversee the design, production, and distribution of promotional materials, digital content, and advertising campaigns
Manage all social media platforms, including content creation, scheduling, engagement, and analytics to build brand awareness and drive participation
Maintain the YMCA’s website and digital presence, ensuring content is current, engaging, and consistent with YMCA brand standards
Monitor membership trends, analyze data, and prepare regular reports to inform decision-making and track progress toward goals
Collaborate with program and wellness staff to create integrated marketing campaigns and cross-promotional opportunities
Ensure exceptional customer service standards at the front desk and throughout all member touchpoints
Supervise and train membership and marketing staff, fostering a culture of teamwork, accountability, and mission-driven service
Develop and oversee member feedback systems to continuously improve service quality and member satisfaction
Coordinate community outreach and special events to promote the YMCA’s impact and attract new members
Serve as staff lead for the Membership & Marketing Committee, providing leadership, meeting coordination, and actionable data to guide committee discussions and initiatives
Work with committee members and volunteers to strengthen community relationships and develop innovative outreach ideas
Maintain brand integrity and ensure all communications follow YMCA of the USA’s standards and guidelines
Partner with the CEO and leadership team to support fundraising, annual campaigns, and community relations initiatives
Manage the department’s budget, ensuring responsible use of marketing and membership resources
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred
Minimum of 5 years of marketing, membership, or community engagement experience, preferably in a nonprofit or YMCA environment
Proven ability to develop and execute marketing strategies and track measurable outcomes
Strong leadership and team management skills with experience supervising staff and coordinating volunteers or committees
Excellent written and verbal communication skills, including proficiency in social media and digital communication strategies
Proficiency in marketing software, CRM systems, website management, and social media platforms
Strong analytical and organizational abilities
Commitment to the YMCA mission and core values
CPR/Basic First Aid within 90 days
Company
YMCA of the USA
YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Suzanne McCormick
President & CEO
Recent News
First Five Years Fund
2025-09-19
2025-03-30
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