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Global Payments Inc. · 9 hours ago

Growth Marketing Specialist

United States

Full-time

Remote

Senior Level

5+ years exp

Global Payments Inc. is seeking a Growth Marketing Specialist for their Genius POS division, a critical role within the Revenue Marketing organization aimed at driving revenue growth. The specialist will focus on measuring the impact of marketing efforts, identifying improvements, and making data-informed decisions to optimize results.

AppsBankingCreditEnterpriseFinanceFinancial ServicesPayments

No H1B

Responsibilities

Create buyer personas that outline their needs, pain points, and behavior. Then, design multi-channel marketing campaigns that resonate with these personas and drive conversions

Analyze the data to identify trends, opportunities, and challenges within existing campaigns and revenue activities. Provide actionable insights to improve marketing efforts and optimize resource allocation

Design experiments for various marketing channels, including email, social media, and landing pages. Analyze the test results and implement the winning variations. Continuously iterate on messaging, channel, assets, allocation, etc

Collaborate with sales teams to align messaging, lead generation efforts, and targeting

Qualification

B2B SaaSGrowth marketingAnalytics toolsCRM toolsConversion rate optimizationExcelGoogle AnalyticsResourcefulCollaborationSelf-motivated

Required

Minimum of 5 years' experience in B2B SaaS demand generation and growth marketing

Demonstrated understanding of integrated campaign architecture and the customer decision journey

Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights

Demonstrated technical skills such as Excel (or Google Sheets) for data manipulation and visualization, Web analytics tools like Google Analytics, VWO, and modern tech stack

Understanding of Conversion rate optimization (CRO) techniques

Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight

Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders