Tommy Car Wash Systems · 2 months ago
CRM Marketing Coordinator
Holland, MI
Full-time
Onsite
Entry Level
2+ years expTommy Car Wash Systems is seeking a results and data-driven CRM Marketing Coordinator to join their team. The role involves supporting end-to-end campaign production, collaborating with departments to enhance customer engagement and retention through strategic marketing initiatives.
AutomotiveProfessional ServicesRetailWholesale
Responsibilities
Support the development and execution of a comprehensive strategy to drive consumer acquisition, engagement, and retention
Plan, develop, and execute email, push notifications, and SMS marketing campaigns
Brief and kick off creative assets
Regularly report KPIs, analyze performance, draw conclusions based on data, and recommend next steps
Use SQL to work alongside development teams in organizing and feeding our data infrastructure
Refine segmentation capabilities and create long-term growth and retention strategies
Work with the Digital Experience Team to build journeys based on, and including but not limited to, customer profiles, behavior and post sign up communications
Serve as the point person for prioritizing local efforts in alignment with organizational objectives
Understand our customer journeys, preferences, and strategically support a roadmap to accommodate the needs of our guests
Demonstrate working knowledge with email databases, segmentation strategy and list management A/B test sends to gather data to continuously improve upon the email, app push or SMS programs Practice and implement email, push, and SMS marketing best practices
Stay up to date on best practices and industry news
Other duties as assigned; duties and responsibilities may change at any time with or without notice
Qualification
Required
Bachelor's degree – preferably in marketing, analytics, or software development
HTML, CSS, and SQL knowledge
2+ years experience in marketing, analytics, or software development
Experience with organizing and deploying customer-facing messaging
Ability to work on multiple projects at once in a high-pressure environment while still meeting deadlines
Collaborative worker who excels both working individually and in a team
Strong drive for results with the ability to manage independently
Excellent written and verbal communication skills
Benefits
Base pay and eligibility for annual profit-sharing bonus
Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
Dependent Care FSA with on-site Daycare options
401k match and complimentary financial planning services
Paid time off and paid holidays
Opportunity for continued education and tuition assistance
Valuable learning and development program
Significant ability to grow internally for motivated and strong performing team members
Fun, energetic, family-oriented work culture with an emphasis on team member morale
Growing nationwide brand / presence
Company
Tommy Car Wash Systems
Tommy Car Wash Systems offers integrated car wash solutions and provides site development, types of equipment and operation services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alex Lemmen
Chief Executive Officer
Tom Essenburg
Owner
Recent News
Research and Markets
2025-04-03
Company data provided by crunchbase