Snap Inc. · 1 day ago
Lead, Global Business Marketing Marcomms
Seattle, WA
Full-time
Onsite
Lead/Staff
$142K/yr - $214K/yr
8+ years expSnap Inc. is a technology company focused on enhancing communication through innovative products like Snapchat and AR solutions. They are seeking a Global Business Marcomms Lead to drive product and brand marketing communications for business audiences, developing strategies and campaigns to inspire and activate businesses on Snap.
Computer Software
Responsibilities
Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for global businesses
Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors across products and industries
Develop highly creative, innovative brand and growth campaigns, narratives, success stories, thought leadership, industry partnerships, workshops, and events (virtual, and in-person) across all our audiences
Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships
Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience
Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with businesses worldwide
Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do
Lead with Innovation: Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap marketing solutions
Qualification
Required
8+ years of experience in marketing, including 4 years focused on business marketing or tech platform marketing
Experience building programs that resonate with business audiences — especially within advertising technology
Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies
Deep passion for the marketing and a forward-looking perspective on marketing technology
A deep proficiency in storytelling, with experience translating insights, product information, and data into client-facing marketing presentations
Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment
Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building
Exceptional analytical and problem-solving skills
Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills
Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense
Excellent organizational skills, acute attention to detail, and the ability to handle multiple tasks in a fast-paced and time-sensitive environment
Excellent written and verbal skills, and a strong sense of professionalism
Ability to effectively plan and manage projects for on-time delivery
Demonstrated ability to use data to inform decision making and improve results
Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials
Preferred
Strong cross-functional leadership and stakeholder management skills
Data-driven decision maker with strong analytical and strategic thinking
Excellent communication and storytelling skills—comfortable as an internal and external spokesperson
Experience with digital media, using advertising data to inform strategy
Passion for technology, innovation, and empowering creative communities
Track record of success in domestic and global marketing or advertising roles, building Agency or Partner facing programs
Benefits
Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success
Company
Snap Inc.
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.
5001-10000 employees
H1B Sponsorship
Snap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (394)
2024 (366)
2023 (332)
2022 (356)
2021 (318)
2020 (237)
Funding
Current Stage
Late StageLeadership Team
Derek Andersen
Chief Financial Officer
Edesa Betkolia
CFO Operations Lead
Recent News
2025-02-12
2025-02-11
Social Media Today
2025-02-08
Company data provided by crunchbase