Tractor Supply Company · 9 hours ago
Manager, Merchandising Go to Market & Promotions
Brentwood, TN
Full-time
Onsite
Mid, Senior Level
5+ years expTractor Supply Company is seeking a Manager of Merchandising Go to Market & Promotions to bridge strategic intent and execution across merchandising, marketing, and planning teams. This role is responsible for managing promotional processes, coordinating marketing efforts, and ensuring alignment in retail themes and messaging to drive business results.
AgricultureRetailShopping
Responsibilities
Lead the end-to-end Merchandise Playbook process to align category, planning, and marketing strategies
Maintain calendars, documentation, and deliverables to ensure clarity, accountability, and on-time execution
Facilitate alignment meetings and prepare leadership-ready summaries highlighting key themes and strategies
Partner with Marketing and Merchandising to prioritize outbound marketing assets (email, social, print, digital) based on strategic goals
Serve as the link between Merchants and Marketing to align key messages and product stories
Support the creation of customer-focused marketing calendars reflecting category priorities and promotions
Drive execution of long-term merchandising strategies by supporting GTM readiness, campaign planning, and promotional alignment
Provide data-driven insights for category launches and initiatives to ensure cross-functional preparedness
Collaborate with analytics, finance, and planning teams to evaluate campaign ROI and performance
Lead seasonal and event-based merchandising storytelling with Marketing and Merchant partners
Ensure consistent messaging and execution across all channels and campaigns
Manage campaign timelines and milestones to ensure flawless delivery
Manage execution of key promotional events including Black Friday, monthly promotions, national offers, and store openings
Coordinate the promotional calendar to align with strategic objectives and business needs
Partner with pricing, finance, and analytics to assess performance, profitability, and lift of promotions
Identify and optimize high-performing promotional tactics while eliminating underperforming offers
Establish clear guidelines for offer submissions to ensure efficiency and strategic alignment
Qualification
Required
Bachelor's degree in Business, Marketing, Merchandising, or related field; MBA or equivalent a plus
5+ years of experience in merchandising, retail planning, marketing strategy, or related functions
Preferred
Strong project management and process optimization capabilities
Excellent cross-functional collaboration and communication skills
Experience working with merchandising systems, promotional calendars, and marketing workflows
Analytical mindset with ability to interpret data and translate into actionable insights
Adept at managing competing priorities and aligning diverse stakeholders
Retail or omnichannel experience preferred
Benefits
Medical, dental, and vision coverage
Company-paid life and disability insurance
Paid parental leave
Tuition reimbursement
Family planning resources such as adoption and surrogacy assistance
Company
Tractor Supply Company
Tractor Supply Company is the operator of rural lifestyle retail stores.
10001+ employees
H1B Sponsorship
Tractor Supply Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (49)
2023 (46)
2022 (58)
2021 (41)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-02-18IPO
Leadership Team
Hal Lawton
President & CEO
Rob Mills
SVP & CIO
Recent News
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