Chase · 1 month ago
Product Manager, Vice President - AdTech & Customer Data Platform Solutions
390 Madison Ave, New York, NY, 10017, US
Full-time
Onsite
Mid, Senior Level
$123K/yr - $201K/yr
5+ years expChase is a leading financial services firm, and they are seeking a Vice President of Product Management for their AdTech and Customer Data Platform solutions. In this role, you will lead the development and optimization of product strategies, driving product vision and execution to enhance digital marketing and client experiences.
BankingFinancial Services
Responsibilities
Develops a product strategy and product vision that delivers value to customers
Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
Collaborate and develop relationships with marketing, data, engineering, and external vendor teams to deliver integrated solutions that enhance campaign performance and client engagement, establishing and communicating clear delivery timelines and KPIs
Educate partners on Customer Data Platform utilization and align to robust engagement platform strategies
Articulate audience creation through Customer Data Platform for first- and third-party data, including lookalike audience activation
Understand data structures and audience attribution for deeper personalization
Act as a subject matter expert on developing rule engines for engagements across multiple digital channels
Drive the maturity of engagement strategies and understand customer behaviors and how interactions influence channel activation
Ensure data integrity, privacy, and compliance across all ad tech and Customer Data Platform initiatives
Qualification
Required
5+ years of experience or equivalent expertise in product management or a relevant domain area
Advanced knowledge of the product development life cycle, design, and data analytics
Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
Bachelor's degree in marketing, Business, Computer Science, or related field
Proven track record of delivering successful Ad tech and/or CDP products and managing MarTech solutions, such as marketing automation platforms and data analytics tools
Strong understanding of B2C financial services sales processes, customer journey mapping, and lead generation strategies
Proficiency in data analysis and the ability to translate data into actionable insights
Strong understanding of digital advertising ecosystems, data management, and personalization strategies
Excellent analytical, problem-solving, and project management skills
Effective communicator with the ability to influence and collaborate across teams
Experience with agile methodologies and product management tools
Preferred
Demonstrated prior experience working in a highly matrixed, complex organization
Familiarity with major CDP platforms (e.g., Adobe, Segment) and ad tech solutions
Knowledge of data privacy regulations (GDPR, CCPA) and best practices
Company
Chase
Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
Recent News
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