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Octave · 8 hours ago

Director of Growth Marketing

United States

Full-time

Onsite

Director/Executive

$205K/yr - $220K/yr

6+ years exp

Octave is a modern behavioral health practice creating a new standard for care delivery that’s both high-quality and accessible. The Director of Growth Marketing is responsible for leading client acquisition strategies across various paid channels, optimizing the client experience, and driving revenue growth.

Health CareMental HealthPersonal HealthWellness

Culture & Values

No H1B

Responsibilities

Drive acquisitions through key paid media channels (SEM, SEO, Paid Social, CTV, CRO, SEO, CRO)

Manage external partners to drive channel performance and management

Own daily, weekly, and monthly roadmap, optimizations, and reporting on the health of business

Establish a clear vision and strategy to test-and-learn new tactics and channels to expand the reach of the business

Represent the Growth Function at the executive level, presenting weekly business updates and driving the vision for future strategic opportunities

Partner cross-functionally with Business Operations, Product, and RCM teams to develop channel forecasts and budget recommendations, adjusting strategies as new insights, market conditions, and opportunities arise

Partner with the Head of Product on the largest opportunities for impact across Growth Marketing, Growth Product, and Data engineering

Channel responsibilities: develop core channels (social, search, and CTV) and diversify channel mix expanding into new demand channels

Partner with content/product/brand teams on product development including creative development, landing page creation, optimization/conversion rate optimization

Partner with Product and Talent Acquisition to measure and understand Octave’s consumer and employer funnels, as well as identify opportunities for optimization for provider marketing

Build a culture of experimentation, optimizing growth levers to improve performance throughout the funnel, including A/B tests, creative and messaging tests, and exploring new growth channels

Partner with the content and brand teams to bring Octave’s brand to market consistently and cohesively across all audiences and touchpoints

Build, coach, and grow a high performing growth marketing team that elevates those around you

Ensure innovation, prioritization and detailed execution of the performance marketing and at every step of the funnel

Qualification

Growth marketing strategyPaid media channelsKPIsD2C growth experienceHealthcare experienceTeam leadershipRelationship managementOperational mindsetCommunication skillsCollaboration skills