Carhartt · 2 months ago
Brand Design Lead II
Dearborn, MI
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expCarhartt is a company dedicated to serving hardworking people, and they are seeking a Brand Design Lead II to shape the future of their brand through impactful design. This role involves leading the development of design systems, mentoring the design team, and collaborating with cross-functional leaders to translate business strategies into creative solutions that enhance Carhartt’s identity.
Consumer GoodsFashionManufacturingRetail
Responsibilities
Champion Carhartt’s Visual Identity by driving the creation of design systems, campaign visuals, and brand standards that unify storytelling across all consumer touchpoints
Ensure all creative outputs embody Carhartt’s brand values, visual integrity, and innovation
Support concept development and oversee execution for high-visibility brand initiatives, including retail signage, digital experiences, packaging, campaigns, and presentations
Translate business strategy into elevated creative solutions that differentiate Carhartt in the marketplace
Guide, mentor, and inspire designers at all levels, fostering a culture of collaboration, curiosity, and excellence
Provide creative direction and constructive feedback to push the quality and originality of design work forward
Serve as a strategic partner to Marketing, Product, and Creative leadership to align creative vision with business objectives. Present and articulate design strategies, building alignment and influence across the organization
Qualification
Required
Bachelor's degree in related field, or equivalent years of work experience
10+ years of progressive design experience, with at least 3+ years in a lead or senior role
Demonstrated experience shaping brand identity and leading large-scale creative initiatives
Portfolio showcasing high-quality, brand-forward design across retail, campaigns, packaging, and digital experiences
Expertise in Adobe Creative Suite, with proficiency in Figma/Miro
Strong ability to present and defend creative direction at a high level
Proven ability to build and manage design systems and maintain brand standards
Preferred
Experience in motion graphics, illustration, or photography
Company
Carhartt
Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Linda Hubbard
President and COO
Chad Cornstubble
SVP of D2C
Recent News
Business Insider
2026-01-16
Company data provided by crunchbase