Intercom · 1 day ago
Principal, Partner Marketing
San Francisco, CA
Full-time
Hybrid
Lead/Staff
$184K/yr - $220K/yr
10+ years expIntercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. As the Principal, Partner Marketing, you’ll build the long-term vision and operational engine that will scale Intercom’s global partner marketing ecosystem, directly impacting their mission to transform customer service through innovative partner marketing programs.
CRMMarketing AutomationSaaSSales Automation
Responsibilities
Define and own the end-to-end partner marketing strategy and operational engine that drives marketing attributed pipeline and accelerates revenue with and through our partner ecosystem
Build differentiated, repeatable go-to-market partner marketing playbooks tailored by solution, industry, and region, balancing global scale with local customization
Design and execute scalable co-marketing programs (campaigns, launches, joint solutions, marketplace motions) that generate partner-sourced and partner-influenced marketing attributed pipeline
Collaborate with the ABM team to launch account-based partner marketing plays for strategic accounts
Develop partner messaging frameworks and value propositions, collaborating with stakeholders to ensure lock-in to GTM and campaign messaging
Create and manage a partner portal/content hub, ensuring self-serve resources and brand guidelines are readily available to accelerate partner success
Lead the design and governance of partner marketing program benefits and requirements, including MDF/co-op investment and ROI reporting
Orchestrate partner marketing communications, executive briefings, joint business planning, and flagship partner events
Refine partner marketing KPI frameworks to optimize funnel health and drive data-driven decision making
As needed, partner with RevOps/IT to optimize CRM/PRM/marketing automation and performance dashboards
Qualification
Required
10+ years in B2B tech marketing with deep experience in partner marketing. Proven success building and scaling partner marketing programs to drive revenue with ISVs, GSIs/SIs, MSPs, distributors, cloud marketplaces, and alliances
Demonstrated ability to set a global partner marketing strategy and operationalize programs at scale across segments, industries, and geographies
Track record of cross-functional leadership across global, highly matrixed teams. Exceptional stakeholder management and executive-level communication skills
Strong command of B2B pipeline metrics, marketing attribution, ROI, and executive-level performance reporting. Comfortable using data to prioritize and make trade-offs
Mastery of joint value partner propositions, solution positioning, narrative, and enablement for both technical and business buyers
Deep understanding of cloud/SaaS go-to-market partner motions (sell-with hyperscalers, marketplace listings and monetization, integrations/solutions, co-innovation)
Adept at using Salesforce and Tableau performance dashboards; skilled at workflow process design and change management
Bachelor's degree in marketing, business, or related field required
Preferred
MBA or equivalent experience
Prior experience in B2B SaaS/technology product marketing or a similar role is a plus
Curiosity, resilience, and a growth mindset. The ability to thrive in ambiguity and change
A genuine interest in how AI is transforming customer service and a drive to be part of that transformation
Benefits
Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews—great work is rewarded!
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for Intercomrades, friends, and family!
Company
Intercom
Intercom is a software company that creates modern customer service software that redefines how businesses support their customers.
1001-5000 employees
H1B Sponsorship
Intercom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (8)
2023 (4)
2022 (5)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$240.75MKey Investors
Kleiner PerkinsIndex VenturesICONIQ Growth
2018-03-27Series D· $125M
2016-04-07Series C· $50M
2015-08-26Series C· $35M
Leadership Team
Eoghan McCabe
CEO, chairman, and co-founder
Ciaran Lee
Co-Founder
Recent News
2025-10-31
Company data provided by crunchbase